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8 Minutes Read

Rising Strong: Carrie Kelman and the Spirit of Flying Dutchman Gymnastics


The Unexpected Pivot

Imagine pouring your heart and soul into a dream, finally opening the doors to your passion, only to face an unforeseen storm on day one. That’s the reality Carrie of Flying Dutchman Gymnastics experienced. Just as the vibrant energy of their new Northgate Mall location began to buzz, a devastating diagnosis turned everything upside down. How does a fledgling business not just weather such a blow, but actually flourish? How does a leader find the strength to carry on, honoring a shared vision in the face of profound loss? This is the story of Flying Dutchman Gymnastics, a testament to resilience, community, and the unwavering power of a dream.

Genesis of a Dream: More Than Just Flips

Flying Dutchman Gymnastics wasn’t born from a desire to churn out elite athletes. It sparked from a deeper understanding of what gymnastics could offer every child. As Carrie explains, "So Flying Dutchman Gymnastics actually started back in 2013…we co-founded a community program that was really designed to offer quality artistic gymnastics to recreational students." They saw a gap in the Bay Area’s otherwise wonderful gymnastics scene. "What we found in the Bay Area, we have a lot of wonderful gymnastics programs. We really do. However, the majority of really great quality coaching is often left to the upper levels and very advanced students."

Their insight was simple yet profound: quality coaching benefits everyone, regardless of competitive aspirations. This understanding fueled their mission to develop recreational programs that welcomed all kids, even those who didn’t fit the traditional mold. Carrie thoughtfully adds, "Maybe they didn't start when they were five and…they're not given every opportunity that…some of the little ones have." They also recognized the crucial role of positive body image and exercise, especially for young girls: "It's very difficult, I think, as a preteen… to really love your body and to have a positive example with exercise, a positive experience with exercise. And that's really what our program is designed to do." This foundational belief – that "every child can learn something valuable from gymnastics" – became the bedrock of Flying Dutchman Gymnastics.

The Guiding Hand and Shared Vision

Central to Carrie’s journey is her partnership with Dirk Ooijkaas, a name that resonates with gymnastics excellence. "I started this program with my coach and my very best friend, Dirk Ooijkaas. He was a national Dutch team member, also national champion, [and a world champion]" Dirk’s impressive background and his arrival in the US for the 1978 world championships set the stage for their collaboration. Their connection deepened when he saw Carrie coaching years later, leading to them training together. It was Dirk’s vision that truly ignited Flying Dutchman Gymnastics: "And it was really his dream to provide…quality gymnastics to all kids." When he embarked on this mission, Carrie naturally became his trusted partner, "So when he started his program he really…he needed a right hand." Their decade of coaching side-by-side forged a shared philosophy and a powerful foundation for their venture.

Navigating the Unexpected Terrain

The path to establishing Flying Dutchman Gymnastics wasn’t without its detours. Their initial flagship location faced an unexpected closure, forcing them to seek a new home. Serendipitously, an opportunity arose in an unlikely spot: Northgate Mall during the height of the COVID-19 pandemic. As Carrie recalls, "Northgate Mall… there really wasn't anything at Northgate. This was during COVID. You know, we were all still in masks at that time…." The mall, eager for new life, welcomed them. However, the elation of opening day was tragically short-lived. "Unfortunately, the day that we opened, my business partner was diagnosed with terminal stage IV adenocarcinoma." This pivotal moment tested Carrie's resolve in ways no business plan could have predicted.

Resilience Forged in Loss: Carrying the Torch

In the face of immense personal loss, Carrie found herself at a crossroads. Dirk’s unwavering spirit became her guiding light. "He went through, I think it was 25 rounds of chemo before he passed. He was always so very positive and the nicest guy on chemo you could meet. I wish I could have just one iota of that strength, but it was very important to him that his mission and his work carry on." Dirk’s dedication to coaching remained steadfast, even amidst his battle: "It was important for him to go as a coach. That was something that was so very valuable to him." Taking the reins was undoubtedly challenging, but the outpouring of support from the community and fellow business owners at Northgate Mall provided a lifeline. "It was not the easiest thing to take the reins, but I'm very lucky that the people in Northgate Mall, all of the fellow business owners…My clients from my program…The community has been nothing but supportive. So it's, it's not been the easiest thing to go to work in those early days, but people certainly made it a lot more tenable." Carrie’s story is a powerful example of how resilience, fueled by a sense of purpose and community, can help navigate the darkest of times.



Innovation in the Unexpected: Mallrat Magic

Operating within a mall presents unique challenges, particularly when it comes to visibility. Carrie explains, "So we are the space located next to Jump City [and The Escape Room]. We have a fairly large space inside… it's a wonderful opportunity. However, it's little bit of a challenge trying to get people to know that we're there…We're not able to place signage on the sidewalls. We're not able to place signage anywhere in San. Rafael. This is the city policy. So we're pretty stuck in terms of how we can advertise and how we can get our brand up to the community."

Faced with these limitations, Carrie’s entrepreneurial spirit shone through. She didn't see the mall location as a constraint but as an opportunity for collaboration. This led to the creation of "Mallrat Camp," a truly innovative approach to community engagement. “With the the other businesses in Northgate Mall, especially the ones that are oriented towards children, we're all on the same page about repurposing Northgate to serve our community... So what I've done is I've created Mallrat Camp, where we [partner] with all of these other businesses…Now, our campers are able to access all of these programs as a fellowship. So they have gymnastics, arcade visits, skating classes and rentals, we have bouncy house passes, we've got movies, we have games…we're trying to create a community for the community." This unique selling point not only provides a diverse and engaging experience for kids but also strengthens the entire mall ecosystem, turning a potential disadvantage into a major differentiator for Flying Dutchman Gymnastics.



Giving to Grow: A Philosophy of Abundance

For Flying Dutchman Gymnastics, community isn't just a buzzword; it's a core principle woven into their business model. Their approach to marketing and growth is rooted in generosity. As Carrie states, "I think the easiest way to reach people ultimately is to give… we have so many different schools all over Marin County and especially in San Rafael.  We've contacted school [for auction donations]...We have donated open gym passes, birthday parties and class memberships. We've donated camps. We have put on free open gyms and free programming. We have done outreach programs for holidays, Halloween, Christmas." This proactive approach of giving back has yielded significant returns. "We really find that the more we give, the more we get back. Yeah, it's [Dirk’s] philosophy." This insight offers a valuable lesson for aspiring entrepreneurs: building genuine connections and contributing to your community can be a powerful and sustainable growth strategy.

Looking Ahead: Expanding Access and Impact

Carrie’s vision for the future of Flying Dutchman Gymnastics is deeply rooted in the initial dream she shared with Dirk: making quality gymnastics accessible to all. "So as one of the things that was very important to Dirk Ooijkaas, the founder, was that programming for gymnastics should be provided to every child that wants it." Their immediate focus is on creating tangible opportunities for underserved families. "So our next year is going to be very focused on creating scholarship opportunities for low income qualifying families." They are also strategically expanding their offerings to meet community needs. "We're also adding more staff members so that we're able to offer more programming after school." The popular "Mallrat Camp" is also set to grow, further solidifying their unique community role.

Recognizing that program requirements can be a barrier to participation, Carrie is committed to inclusivity. "We will also be going over restructuring our curricular program so that we have access to more students who can apply. We found that the more requirements that programs like ours make, the fewer kids really get to participate. So providing tiered and leveled opportunities is going to be our next program for curricular classes." Reflecting on the journey, Carrie shares a poignant moment of progress: "This is… my first solid year really being on my two feet… as much as I daily grieve for my best friend... it's a really amazing opportunity to be able to embrace this business and grow instead of survive." This glimpse into her personal journey underscores the resilience and hope that drive Flying Dutchman Gymnastics forward.

Entrepreneurial Heart: Passion and Purpose

Carrie’s dedication to her business transcends mere profit. It’s fueled by a genuine passion for the positive impact gymnastics can have on children and a deep commitment to her community. "We're very lucky that we get to do the jobs that we do, so we're going to work hard and keep doing them for as long as we can." This sentiment highlights a crucial element of successful entrepreneurship: aligning your business with your values and finding reward in the positive change you create. James Lamont aptly summarizes this, saying, "It must be a very rewarding way, not just to have a business, but to have a meaningful business where you get to give back and be part of the community." Carrie’s journey underscores the power of purpose in sustaining and motivating an entrepreneur through both triumphs and tribulations.

A Final Note of Encouragement

Carrie’s story is more than just a business narrative; it’s an inspiring testament to the human spirit. Her resilience in the face of loss, her innovative approach to challenges, and her unwavering commitment to community offer valuable lessons for anyone pursuing their dreams. As she humbly states, "Thank you so much, James. This opportunity, I cannot tell you how important it is for us to be able to have…roots in the community in doing things like this. So thank you, James. I really appreciate it." Her gratitude and dedication speak volumes. Flying Dutchman Gymnastics, born from a shared passion and nurtured through perseverance, stands as a beacon of what’s possible when you combine a strong vision with a deep commitment to serving others. Carrie’s journey reminds us that even amidst the unexpected pivots and profound challenges, the power of community and a purpose-driven heart can lead to remarkable growth and lasting impact.



Learn more about Carrie Kelman and Flying Dutchman Gymnastics here: https://www.flyingdutchmangymnastics.com/




Bay Area Business Spotlight

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12 Comments

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Lauren S.

04.28.2025

I'm so proud of you carrie, and dirk is too. Forever in our hearts I'm so proud of you carrie, and dirk is too. Forever in our hearts

Cheryl Laremonte

04.26.2025

Wow! What a story. Thank you for sharing! This is the kind of media that makes people happy. Wow! What a story. Thank you for sharing! This is the kind of media that makes people happy.

Harold F

04.26.2025

Learned how to do my 1st front flip in 30 years there. Thank you Learned how to do my 1st front flip in 30 years there. Thank you

Stern K.

04.24.2025

It’s terrible when cancer takes someone, but it’s amazing to see family and friends find meaning and pay tribute to their memory. ... It’s terrible when cancer takes someone, but it’s amazing to see family and friends find meaning and pay tribute to their memory. #feelthelove Read More Read Less

Tessa

04.24.2025

Amazing story! It makes me so happy to hear how inclusive you are making gymnastics (all levels, not just elite athletes), creatin... Amazing story! It makes me so happy to hear how inclusive you are making gymnastics (all levels, not just elite athletes), creating a body image positive culture, and setting a positive experience with exercise. Thank you for sharing & for creating such a wonderful community. Read More Read Less

Siena Lang

04.24.2025

I wish I had a gymnastic program like The Flying Dutchman growing up. I remember being kicked out of a class because I was too ta... I wish I had a gymnastic program like The Flying Dutchman growing up. I remember being kicked out of a class because I was too tall and I love that Carrie’s facility is helping all kids, not just the ones trying to go professional, be gymnasts. What a wonderful business for the community. Read More Read Less

Chey Tiz

04.23.2025

Such a powerful and affecting story! ❤️❤️❤️ Such a powerful and affecting story! ❤️❤️❤️

Liz Deagle

04.23.2025

Incredibly inspirational - both for communities, opportunities, and for our kids. And I love that Carrie kept that legacy on throu... Incredibly inspirational - both for communities, opportunities, and for our kids. And I love that Carrie kept that legacy on through with her entrepreneurial approach of the Mallrat Camp. Not the name I was expecting lol, a nice homage to the 80s mallrats Read More Read Less

Ken H.

04.23.2025

This is an inspiring story. I’ve been to the gym and it’s done so much to build community and provide a much-needed space to foste... This is an inspiring story. I’ve been to the gym and it’s done so much to build community and provide a much-needed space to foster child development. It’s also great to see the unused mall space being repurposed to genuinely bring people together and add value to the neighborhood. Read More Read Less

Connor Spence

04.23.2025

Bigger media outlets need to be pushing more stories like this. Small Businesses are the core of the community! Bigger media outlets need to be pushing more stories like this. Small Businesses are the core of the community!

Lauren B.

04.23.2025

Thank you for all you’ve done for our community, Carrie! Thank you for all you’ve done for our community, Carrie!

Jenn H.

04.23.2025

What a great story! IJ should pick this up What a great story! IJ should pick this up

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05.17.2025

North Bay Appliance Repair: From Teenage Grudge to Local Giant  

From Teenage Grudge to North Bay Giant: The Unexpected Journey of an Appliance Repair Mogul Ever find yourself dead set against something, only to have life hilariously nudge you right into the thick of it? Our featured business owner not only swore off the family trade as a kid but ended up building the biggest appliance repair company in the entire North Bay! Buckle up, because this isn't just about fixing washing machines; it's a story of unexpected paths, adapting to change, and the surprising rewards of embracing your roots – even if you do it kicking and screaming at first. What changed his mind? How did he navigate the ever-evolving world of home appliance repair? Let's dive in! The Reluctant Apprentice: A Backstory Forged in Napkins and GritPicture this: a 12-year-old kid being dragged around on weekends, Christmas breaks, summer vacations – all in the name of appliance repair. "I hated it," Mark Kelly admits with a chuckle. "And I swore I'd never become an appliance repairman." Life, as it often does, had other plans. After a stint at the Richmond Chevron Refinery ("I hated the rotating shift work—graveyards and swings") and bouncing between odd jobs, a gentle nudge from his mom led him back to the family business. "And I'm like, ugh," he recalls with a good-natured groan.Forty-two years later, that ugh has transformed into a thriving enterprise. Back then, it was just him and his dad, a true "one-man show." He fondly (and perhaps slightly exasperatedly) remembers, "He used to write all the jobs on the back of a napkin or matchbook cover or whatever he could find." This glimpse into the early days paints a vivid picture of a small, family-run operation built on skill but lacking in structure – a blank canvas for a future entrepreneur to make his mark. Dragging into the 20th Century: Turning Points and Growth The first major turning point? Bringing his dad's old-school methods into the modern era. "So I pulled and dragged him into the 20th century," he laughs. This wasn't just about better bookkeeping; it was about laying the foundation for growth. And they did grow! From a two-person team serving a small corner of Marin, they expanded to a 12-employee operation covering Sonoma, Napa, and Marin.But growth wasn't without its hurdles. The world of appliance technology has changed dramatically over the past four decades. "The technology has its pluses and minuses to it," he explains. While onboard diagnostics can be helpful, the increasing reliance on electronics has also led to new challenges. "Electronics issues are one of the biggest problems with the new appliances," he points out, highlighting the constant need to adapt and learn.Another significant challenge? Finding and retaining skilled technicians. "The big challenge is finding employees," he states plainly. With fewer vocational programs in schools, the trades often get overlooked. However, by building a strong reputation as an employer, something shifted. "For years I had the hardest time finding technicians and finding employees in general. And now I seem to be a little magnet for it," he shares with evident satisfaction. This demonstrates the power of a positive work environment in attracting talent, even in a tight labor market.The ever-rising cost of business also presents an ongoing challenge. "The cost of business just keeps rising, and it's hard to pass those costs on to your customers," he notes—especially when the cost of repair can sometimes rival the price of a new appliance. The uncertainty surrounding tariffs on imported appliances adds another layer of complexity to the appliance market. Wisdom from the Wrench: Lessons Learned and Innovative Practices Through the years, some key lessons have emerged. One of the most impactful? The power of communication. "That's what people really want," he emphasizes. "Our ERP system sends a text to the customer the day before: 'Hey, just a reminder, you have an appointment.' It also sends a text when the technician is on the way." This simple yet effective practice has become a major differentiator. "One of our biggest compliments is that our office really communicates with the customer. They always know where they're standing, and they're not wondering, 'Hey, is the guy going to show up?'"Another crucial practice is the commitment to continuous learning. With new appliances constantly hitting the market, staying informed is paramount. "We go to all the factory training and conventions to just stay on top of all the new appliances," he explains. This dedication to expertise ensures they can handle the latest technologies and provide reliable appliance service.Perhaps one of the most surprising lessons is how to find skilled labor in an industry lacking formal training. "There's not really a school—there's no appliance repair school to go to," he reveals. His solution? Look beyond traditional backgrounds. "I've taken waitresses. I have a waitress from IHOP that I turned into a technician. I have a former security guard and roofer." This open-minded approach to hiring and a willingness to invest in on-the-job training has been instrumental in building his team. More Than Just Fixing Machines: Standing Out in the North Bay In a competitive market, this local appliance repair company has carved out a leading position. Their longevity—50 years in business—speaks volumes about their reliability and commitment to the community. Serving a wide area across Marin, Sonoma, and Napa further solidifies their reach.Being Diamond Certified for the last nine years is a significant testament to their customer satisfaction. Their status as a factory-authorized service provider for major brands like Whirlpool, Maytag, KitchenAid, Bosch, Thermador, and Dacor provides customers with added confidence in their expertise. And their proactive approach to staying current with appliance technology ensures they can handle even the most advanced machines. As he proudly states, "Right now, we're the biggest appliance repair company in the North Bay, and we stay on top of all the leading-edge technology." Advice from the Trenches: Insights for Future Founders For anyone considering entering the appliance repair industry, our seasoned owner offers some valuable advice. "The one thing about the appliance repair industry is there's always a need. It's always been busy," he assures. Unlike industries susceptible to economic downturns, appliance service remains consistently in demand. "We've never had a slow period—in good times and bad times. Recessions and pandemics were our busiest time ever," he reveals.While he acknowledges that other trades like HVAC might offer higher earning potential, he emphasizes the stability of appliance repair. "Just a good steady job—if that appeals to you, this is a great business to be in," he concludes. His journey highlights that while it might take time to build a thriving business and overcome challenges like finding skilled labor, the consistent demand for these services provides a solid foundation for aspiring entrepreneurs. The Enduring Need: A Career Built on Reliability The journey from a young apprentice who "swore I'd never" to leading the North Bay's premier appliance repair company is a masterclass in perseverance and embracing the unexpected. Now, on the cusp of celebrating 50 years, this isn't just a story of survival but of dynamic growth—expanding their reach, advancing with technology, and powered by a skilled team and an impressive fleet. Kelly's Appliance Repair's enduring success underscores a vital lesson: with dedication and a willingness to adapt, even the most reluctantly embarked-upon paths can lead to remarkable industry leadership and a legacy of service.To find out more about Kelly's Appliance Repair you can visit their website at kellysappliancerepair.com

05.10.2025

Beyond the Curb: The Story of Haul Done Junk Removal in Modesto and the People Behind It

The Unsung Heroes of Cleanliness: Unveiling the Grit Behind Junk RemovalEver wonder what happens to that old recliner that’s seen better days, the dusty boxes overflowing from a recent move, or the mysterious clutter lurking in a forgotten corner? We often take for granted the seamless disappearance of unwanted items, but behind that magic act are the dedicated individuals who tackle the often-unseen world of junk removal. Meet Jim Riddle, a pragmatic entrepreneur whose journey took an unexpected turn from the realm of computer networking to the hands-on reality of hauling away unwanted goods. As Jim put it with a touch of humor, "I don't usually do, I think this is probably my second Zoom meeting in my lifetime, so." This down-to-earth approach is the essence of his story – a testament to recognizing a need and diving in, even if it means trading circuit boards for heavy lifting. His initial motivation wasn't just about making a buck; it was rooted in a genuine desire to improve his community. "I saw a need in my area for junk removal," Jim explained, "There wasn't a lot of people doing it at the time, and I figured it was a good way to help people, hopefully it helped with people illegally dumping in my area." This sense of purpose adds a layer of depth to the often-overlooked junk removal business, revealing the unsung heroes who contribute to our neighborhoods' cleanliness and well-being, like the team at Haul Done. From Networking Cables to Hauling Heavy Loads: Jim's Entrepreneurial PivotBefore he was navigating overflowing garages and cluttered attics, Jim Riddle was immersed in the world of computer networking. It was a stable career, but the allure of being his own boss and carving his own path proved stronger. This desire to take control led him to explore starting a business. "I decided to go into business for myself and not to basically be my own boss, and not work for anybody else," Jim recalled. His entrepreneurial vision wasn't born out of complex market analysis but from observing a tangible problem in his local area. He noticed the unsightly issue of illegal dumping and recognized an opportunity to provide a valuable service. His initial resources were modest, to say the least. "I had a suburban that I started out with," Jim shared, highlighting the humble beginnings of many successful ventures. But his commitment was anything but small. In a move that underscores his dedication, Jim made a significant sacrifice to fuel his dream. "Eventually sold my Porsche 911, my baby, to basically get like a truck," he revealed. This bold decision demonstrates the passion and willingness to invest that often characterizes those who succeed in small business success. His initial "business plan" was refreshingly straightforward, a testament to his practical nature: "I wrote down on a piece of paper, start a business. Get a website, a business license, insurance, a Google listing and start hauling junk." This no-nonsense approach offers an inspiring lesson for anyone contemplating starting a business: sometimes, the most direct path is the most effective.Navigating the Landfill of Challenges: Key Turning PointsThe journey of entrepreneurship is rarely a smooth ride, and Jim's experience in the junk removal industry is no exception. Over the years, he’s encountered his fair share of hurdles, each shaping his approach to business. Initially, operating with a Suburban and an old trailer presented logistical challenges, requiring him to gradually reinvest in more suitable equipment like a dedicated truck and even a tractor for larger jobs. However, a significant turning point was the dramatic increase in competition. "When I first started hauling junk back in 2014, when I would go to the dump, the minimum price was $5," Jim recounted. "And now the minimum price is $45." This tenfold increase in disposal costs, coupled with a surge in competitors – from a mere three to nearly 100 – forced him to adapt and find ways to maintain his competitive edge. The rise in competition, particularly after the COVID-19 pandemic, presented another challenge. "When COVID hit, I guess everybody was looking for work to do, and a lot of people got into the junk hauling business at that time as well," Jim observed. He also had to navigate the reputational challenges associated with unethical operators in the industry. "I know one of our competition, they got busted last year for illegally dumping in an orchard," Jim shared, underscoring the importance of ethical practices in building a sustainable small business. Finally, the seasonal nature of the business, with summers being significantly busier than winters, required careful financial management and strategic planning. These challenges weren't roadblocks but rather opportunities for Jim to refine his business model and reinforce his commitment to quality and integrity. Wisdom from the Waste Stream: Lessons Learned and Innovative PracticesThrough years of hauling and navigating the ups and downs of the junk removal business, Jim has gleaned invaluable insights that offer practical guidance for anyone in small business or considering starting a business. One key takeaway is the power of simplicity in the initial stages. His straightforward business plan proves that sometimes, a clear, concise vision is more effective than an overly complex one. As the business grew, Jim recognized the importance of reinvestment. Upgrading from a Suburban to a truck and eventually acquiring a tractor allowed him to tackle larger and more diverse jobs, demonstrating the need for adaptability and strategic investment in equipment. However, the cornerstone of Jim’s success lies in his unwavering commitment to customer service. "Well, I think the biggest part of it is being on time," Jim emphasized. "And, you know, providing a good price and sweeping up after we've cleaned up the mess or raking and, going around, even picking up the little bits of trash sometimes on the ground." His innovative "payment after 100% satisfaction" policy is a testament to his confidence in his service and his dedication to building trust. "I've had customers trying to pay me before the job, I tell them, no, I'm sorry, we don't accept payment until we're completely done, because we want to make sure that you're 100% happy," Jim explained. This focus on exceeding customer expectations has been instrumental in fostering repeat business and strong word-of-mouth referrals, crucial for small business success. Jim's decision to focus solely on junk removal rather than expanding into moving services highlights the importance of specialization and understanding the specific insurance and equipment requirements of different services. Finally, his preference for managing increased workload with longer hours rather than rapid expansion demonstrates a commitment to maintaining quality and cost-effectiveness for his customers. These lessons from the "waste stream" offer tangible benefits for aspiring entrepreneurs seeking to build a sustainable and customer-focused business.More Than Just Trash: Defining the Business's EdgeIn a competitive landscape, having a unique selling point is crucial for standing out. Jim’s junk removal business has carved its niche by focusing on several key differentiators that resonate with customers. Foremost is his deep-seated commitment to responsible disposal. Unlike less scrupulous operators, Jim prioritizes donating, reusing, or responsibly disposing of items at designated facilities. "It's very, very rewarding knowing that we're disposing of stuff responsibly," Jim shared, contrasting his approach with the issue of illegal dumping he initially sought to address. This ethical stance appeals to environmentally conscious customers and builds trust. His unwavering emphasis on customer satisfaction is another significant differentiator. The "payment after 100% satisfaction" policy isn't just a slogan; it's a core principle that ensures customers feel valued and confident in the service they receive. The meticulous attention to detail, going beyond simply hauling away junk to include sweeping and raking, further enhances the customer experience. "Always having the customer check the area where we hauled from to make sure they're 100% happy before we get paid," Jim emphasized. The longevity and reliability of his business, operating successfully since 2014, also provide a sense of security and trust for customers in a market where many fly-by-night operations exist. "We've been in business since 2014," Jim stated proudly. By consistently delivering on these unique selling points, Haul Done has built a loyal customer base and established a strong reputation in the junk removal industry. From the Trenches to the Aspiring: Advice for Future EntrepreneursHaving navigated the challenges and triumphs of building a successful junk removal business, Jim Riddle offers valuable, grounded advice for those considering starting a business. His first piece of advice is to identify a genuine need in your community, just as he did with the issue of illegal dumping. Don't overcomplicate the initial stages; Jim’s simple business plan demonstrates that a clear, basic framework can be enough to get started. However, he strongly emphasizes the paramount importance of customer service. "Well, I think the biggest part of it is being on time...providing a good price and...sweeping up after we've cleaned up our mess," Jim advised. Building trust through transparent and customer-centric practices, like the unique payment policy that Haul Done employs, is crucial for long-term small business success. Aspiring entrepreneurs in physically demanding industries like junk removal should be prepared for the hard work involved. "Oh, yeah, definitely a lot of physical labor," Jim affirmed. He also stresses the importance of understanding the specific requirements of your industry, including licenses and, crucially, adequate insurance. "You always got to be insured," Jim cautioned, highlighting a critical aspect that many short-lived businesses overlook. Be prepared for competition and the inevitable fluctuations of the market. Finally, Jim’s experience underscores that what might seem like a straightforward business on the surface requires dedication, attention to detail, and a genuine commitment to serving your customers well. His journey offers practical and relatable insights for anyone venturing into the world of entrepreneurship.The Enduring Drive: Finding Purpose in the PickupJim Riddle’s story is a compelling reminder that entrepreneurship can blossom in unexpected corners, driven not just by profit but by a genuine desire to solve problems and contribute to the community. His journey from the tech world to the gritty reality of junk removal showcases the adaptability and resourcefulness often found in successful small business owners. His unwavering dedication to ethical practices and exceptional customer service highlights the enduring power of integrity in building a sustainable and reputable business. While the work may be physically demanding, the satisfaction Jim derives from responsibly clearing unwanted items and earning the trust of his customers is palpable. "It's very, very rewarding knowing that we're disposing of stuff responsibly," he shared. His story encourages us to look beyond the surface of seemingly ordinary industries and recognize the dedication and purpose of the individuals who power them. It’s a testament to the fact that finding your niche and focusing on genuine value can lead to lasting success and a sense of fulfillment, one pickup at a time.You can learn more about Jim Riddle and Haul Done at http://www.hauldone.com/

05.10.2025

Authentic's Barbershop Novato: An Inspiring Journey from Poultry to Precision Cuts

From Poultry Plant to Hair Powerhouse: Cutting a New PathEver feel like you're stuck in a rut, just going through the motions? Danny Pacheco knows that feeling all too well. Before he was the driving force behind Authentic's Barbershop, a name buzzing around Petaluma and soon Novato, he was navigating the less-than-glamorous world of poultry processing. "I kind of hated where I was at," Danny admits. "The job just wasn't... the hours were terrible. The pay was terrible. I felt like I was just like a number there."This wasn't the future the then-young Danny envisioned. He'd even tried the traditional college route, but as he frankly puts it, "I had enough trouble just trying to get through high school. So getting through another four years of college just didn't really seem ideal for me." Sound familiar? Maybe you're at a crossroads, wondering if there's more out there. Danny's story is a powerful reminder that your current circumstances don't define your potential. It's about recognizing that feeling of being stuck and having the courage to snip away at the status quo.Finding His Edge: The Spark of a New CareerSo, how does one go from the poultry plant to wielding clippers with confidence? For Danny, the initial spark came from an unexpected source: his girlfriend at the time, who was attending cosmetology school. "I remember her coming home every day and just kind of telling me about her day and school and how excited she was for it," he recalls. "And I kind of found interest in it because I just would see how excited she was for it."Seeing her passion ignited something within him, a stark contrast to his own daily grind. Then came the pivotal suggestion: "She just kind of brought the idea, like, why don't you try cutting hair, you know, like, why don't you go to barber school?" Danny's initial reaction? "I never really thought about that. Like, I don't even know how to cut hair." But the seed had been planted. This moment highlights a key insight: sometimes, the best opportunities come from unexpected places or the encouragement of those around us. Are you open to considering paths you haven't explored before? Danny's leap of faith into barber school proves that new skills can unlock unforeseen doors. Cutting Through Obstacles: The Journey of GrowthDanny's journey wasn't a straight shot to success. It was marked by different shops, each presenting its own set of lessons and challenges. His first barbershop job in Petaluma was a crucial learning ground, where he "picked up a lot of my skills and my speed and techniques." But the desire for more – more growth, more control – eventually led him to other opportunities and ultimately to the decision to forge his own path.Opening his first shop was a leap, and even that came with its hurdles, including a sudden move that left clients wondering where he'd gone. "The move from the last shop we were at up until opening up our own was very sudden that we didn't really have enough time to kind of like let our people know like, hey, we're moving," Danny explains. This speaks to the unpredictable nature of entrepreneurship. But Danny's strong clientele base, built on trust and good haircuts, followed him. This underscores the importance of nurturing those relationships.Then came the opportunity to take over a historic Petaluma barbershop, a location steeped in local history. "There's a lot of history in that shop," Danny says, his voice filled with respect. "His father opened it up back in like the 1950s." This wasn't just about acquiring space; it was about becoming part of the community's fabric. And just as Authentic's Barbershop was gaining momentum, the COVID-19 pandemic hit. "We opened up in January and then the shutdown happened like I think around March," Danny remembers. This was a major challenge, but his landlord's understanding nature highlights the value of positive relationships in navigating tough times. What obstacles are you facing, and who are the people in your network who might offer support? Sharp Business Acumen: Lessons from the ChairThrough these experiences, Danny gleaned invaluable lessons. One of the most significant was the importance of mentorship. "When I started, I didn't really have that," he reflects. "And I was kind of winging a lot of things. And, you know, I was taught a lot of bad habits." This realization fuels his commitment to guiding his own team. "A lot of the guys that I'm bringing in, I'm kind of, in a way, mentoring them, you know, just to, you know, navigate through this industry." This insight is gold for anyone looking to build a business: seek out mentors and, in turn, lift others up.As Authentic's Barbershop grew, Danny's mindset shifted from simply cutting hair to building a sustainable business. "I didn't really start thinking in terms of business or like thinking that much far ahead up until like the last... I would say like two years or so," he shares. This transition involved actively learning about business skills and seeking advice from successful individuals. "I had to, you know, educate myself a little bit on some business skills and talk to a couple people that were successful and learning from them." This proactive approach to learning and growth is crucial for any aspiring entrepreneur. Are you actively seeking knowledge and advice to elevate your business acumen?Authentic Cuts, Authentic Experience: Standing Out from the CrowdWhat makes Authentic's Barbershop stand out in a sea of salons and barbershops? For Danny, it's about catering to a specific clientele and creating a distinct brand. He recognized a gap in the market, particularly in places like Novato, for a barbershop offering a more modern, "urban" style. "In Novato, there really wasn't many barbershops that were kind of doing the sort of work that we were doing," he explains. "You know, we have like a certain type of clientele base."This targeted approach, understanding and serving a specific niche, is a powerful differentiator. Moreover, Danny emphasizes building a team that embodies the Authentics brand. By fostering a supportive environment and mentoring his barbers, he ensures a consistent and high-quality experience for his customers. This highlights the importance of not just having a unique service but also building a strong team that believes in your vision. What is your unique selling proposition, and how are you building a team that amplifies it? Shaping Success: Advice for the Aspiring EntrepreneurInspired by Danny's journey and looking to carve your own path? He offers some straightforward yet powerful advice. Firstly, find what you're truly passionate about. For Danny, even though barbering wasn't his initial plan, he discovered a genuine interest and talent for it. Secondly, don't be afraid to take the leap, even if it feels daunting. His decision to leave a stable but unfulfilling job to pursue barber school was a significant risk that ultimately paid off.He also emphasizes the importance of building strong relationships. His loyal clientele, supportive landlord, and the connections that led to new shop locations all underscore this point. Furthermore, Danny's commitment to continuous learning and adapting to the evolving business landscape is a crucial takeaway. Finally, his focus on providing value to his customers and creating opportunities for his team highlights a people-first approach to business. If you're dreaming of starting your own venture, Danny's story is a testament to the power of passion, perseverance, and a genuine desire to create something authentic. A Cut Above the Rest: The Inspiring Story of Authentic's BarbershopDanny Pacheco's journey from the poultry plant to the owner of multiple Authentic's Barbershop locations is more than just a business success story; it's an inspiring tale of finding your passion, overcoming challenges, and building something truly your own. His dedication to his craft, his team, and his community shines through every step of his entrepreneurial adventure. As he looks towards the future, with a new location in Novato on the horizon and big dreams in his sights, Danny's story serves as a powerful reminder that with hard work, a willingness to learn, and a genuine desire to help others succeed, you too can create a business that's truly a cut above the rest. Keep an eye out for Authentic's Barbershop – it's a brand built on authenticity, skill, and a whole lot of heart.

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