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8 Minutes Read

Beyond the Curb: The Story of Haul Done Junk Removal in Modesto and the People Behind It

The Unsung Heroes of Cleanliness: Unveiling the Grit Behind Junk Removal

Ever wonder what happens to that old recliner that’s seen better days, the dusty boxes overflowing from a recent move, or the mysterious clutter lurking in a forgotten corner? We often take for granted the seamless disappearance of unwanted items, but behind that magic act are the dedicated individuals who tackle the often-unseen world of junk removal. Meet Jim Riddle, a pragmatic entrepreneur whose journey took an unexpected turn from the realm of computer networking to the hands-on reality of hauling away unwanted goods. As Jim put it with a touch of humor, "I don't usually do, I think this is probably my second Zoom meeting in my lifetime, so." This down-to-earth approach is the essence of his story – a testament to recognizing a need and diving in, even if it means trading circuit boards for heavy lifting. His initial motivation wasn't just about making a buck; it was rooted in a genuine desire to improve his community. "I saw a need in my area for junk removal," Jim explained, "There wasn't a lot of people doing it at the time, and I figured it was a good way to help people, hopefully it helped with people illegally dumping in my area." This sense of purpose adds a layer of depth to the often-overlooked junk removal business, revealing the unsung heroes who contribute to our neighborhoods' cleanliness and well-being, like the team at Haul Done.


From Networking Cables to Hauling Heavy Loads: Jim's Entrepreneurial Pivot

Before he was navigating overflowing garages and cluttered attics, Jim Riddle was immersed in the world of computer networking. It was a stable career, but the allure of being his own boss and carving his own path proved stronger. This desire to take control led him to explore starting a business. "I decided to go into business for myself and not to basically be my own boss, and not work for anybody else," Jim recalled. His entrepreneurial vision wasn't born out of complex market analysis but from observing a tangible problem in his local area. He noticed the unsightly issue of illegal dumping and recognized an opportunity to provide a valuable service. His initial resources were modest, to say the least. "I had a suburban that I started out with," Jim shared, highlighting the humble beginnings of many successful ventures. But his commitment was anything but small. In a move that underscores his dedication, Jim made a significant sacrifice to fuel his dream. "Eventually sold my Porsche 911, my baby, to basically get like a truck," he revealed. This bold decision demonstrates the passion and willingness to invest that often characterizes those who succeed in small business success. His initial "business plan" was refreshingly straightforward, a testament to his practical nature: "I wrote down on a piece of paper, start a business. Get a website, a business license, insurance, a Google listing and start hauling junk." This no-nonsense approach offers an inspiring lesson for anyone contemplating starting a business: sometimes, the most direct path is the most effective.

Navigating the Landfill of Challenges: Key Turning Points

The journey of entrepreneurship is rarely a smooth ride, and Jim's experience in the junk removal industry is no exception. Over the years, he’s encountered his fair share of hurdles, each shaping his approach to business. Initially, operating with a Suburban and an old trailer presented logistical challenges, requiring him to gradually reinvest in more suitable equipment like a dedicated truck and even a tractor for larger jobs. However, a significant turning point was the dramatic increase in competition. "When I first started hauling junk back in 2014, when I would go to the dump, the minimum price was $5," Jim recounted. "And now the minimum price is $45." This tenfold increase in disposal costs, coupled with a surge in competitors – from a mere three to nearly 100 – forced him to adapt and find ways to maintain his competitive edge. The rise in competition, particularly after the COVID-19 pandemic, presented another challenge. "When COVID hit, I guess everybody was looking for work to do, and a lot of people got into the junk hauling business at that time as well," Jim observed. He also had to navigate the reputational challenges associated with unethical operators in the industry. "I know one of our competition, they got busted last year for illegally dumping in an orchard," Jim shared, underscoring the importance of ethical practices in building a sustainable small business. Finally, the seasonal nature of the business, with summers being significantly busier than winters, required careful financial management and strategic planning. These challenges weren't roadblocks but rather opportunities for Jim to refine his business model and reinforce his commitment to quality and integrity.


Wisdom from the Waste Stream: Lessons Learned and Innovative Practices

Through years of hauling and navigating the ups and downs of the junk removal business, Jim has gleaned invaluable insights that offer practical guidance for anyone in small business or considering starting a business. One key takeaway is the power of simplicity in the initial stages. His straightforward business plan proves that sometimes, a clear, concise vision is more effective than an overly complex one. As the business grew, Jim recognized the importance of reinvestment. Upgrading from a Suburban to a truck and eventually acquiring a tractor allowed him to tackle larger and more diverse jobs, demonstrating the need for adaptability and strategic investment in equipment. However, the cornerstone of Jim’s success lies in his unwavering commitment to customer service. "Well, I think the biggest part of it is being on time," Jim emphasized. "And, you know, providing a good price and sweeping up after we've cleaned up the mess or raking and, going around, even picking up the little bits of trash sometimes on the ground." His innovative "payment after 100% satisfaction" policy is a testament to his confidence in his service and his dedication to building trust. "I've had customers trying to pay me before the job, I tell them, no, I'm sorry, we don't accept payment until we're completely done, because we want to make sure that you're 100% happy," Jim explained. This focus on exceeding customer expectations has been instrumental in fostering repeat business and strong word-of-mouth referrals, crucial for small business success. Jim's decision to focus solely on junk removal rather than expanding into moving services highlights the importance of specialization and understanding the specific insurance and equipment requirements of different services. Finally, his preference for managing increased workload with longer hours rather than rapid expansion demonstrates a commitment to maintaining quality and cost-effectiveness for his customers. These lessons from the "waste stream" offer tangible benefits for aspiring entrepreneurs seeking to build a sustainable and customer-focused business.

More Than Just Trash: Defining the Business's Edge

In a competitive landscape, having a unique selling point is crucial for standing out. Jim’s junk removal business has carved its niche by focusing on several key differentiators that resonate with customers. Foremost is his deep-seated commitment to responsible disposal. Unlike less scrupulous operators, Jim prioritizes donating, reusing, or responsibly disposing of items at designated facilities. "It's very, very rewarding knowing that we're disposing of stuff responsibly," Jim shared, contrasting his approach with the issue of illegal dumping he initially sought to address. This ethical stance appeals to environmentally conscious customers and builds trust. His unwavering emphasis on customer satisfaction is another significant differentiator. The "payment after 100% satisfaction" policy isn't just a slogan; it's a core principle that ensures customers feel valued and confident in the service they receive. The meticulous attention to detail, going beyond simply hauling away junk to include sweeping and raking, further enhances the customer experience. "Always having the customer check the area where we hauled from to make sure they're 100% happy before we get paid," Jim emphasized. The longevity and reliability of his business, operating successfully since 2014, also provide a sense of security and trust for customers in a market where many fly-by-night operations exist. "We've been in business since 2014," Jim stated proudly. By consistently delivering on these unique selling points, Haul Done has built a loyal customer base and established a strong reputation in the junk removal industry.


From the Trenches to the Aspiring: Advice for Future Entrepreneurs

Having navigated the challenges and triumphs of building a successful junk removal business, Jim Riddle offers valuable, grounded advice for those considering starting a business. His first piece of advice is to identify a genuine need in your community, just as he did with the issue of illegal dumping. Don't overcomplicate the initial stages; Jim’s simple business plan demonstrates that a clear, basic framework can be enough to get started. However, he strongly emphasizes the paramount importance of customer service. "Well, I think the biggest part of it is being on time...providing a good price and...sweeping up after we've cleaned up our mess," Jim advised. Building trust through transparent and customer-centric practices, like the unique payment policy that Haul Done employs, is crucial for long-term small business success. Aspiring entrepreneurs in physically demanding industries like junk removal should be prepared for the hard work involved. "Oh, yeah, definitely a lot of physical labor," Jim affirmed. He also stresses the importance of understanding the specific requirements of your industry, including licenses and, crucially, adequate insurance. "You always got to be insured," Jim cautioned, highlighting a critical aspect that many short-lived businesses overlook. Be prepared for competition and the inevitable fluctuations of the market. Finally, Jim’s experience underscores that what might seem like a straightforward business on the surface requires dedication, attention to detail, and a genuine commitment to serving your customers well. His journey offers practical and relatable insights for anyone venturing into the world of entrepreneurship.

The Enduring Drive: Finding Purpose in the Pickup

Jim Riddle’s story is a compelling reminder that entrepreneurship can blossom in unexpected corners, driven not just by profit but by a genuine desire to solve problems and contribute to the community. His journey from the tech world to the gritty reality of junk removal showcases the adaptability and resourcefulness often found in successful small business owners. His unwavering dedication to ethical practices and exceptional customer service highlights the enduring power of integrity in building a sustainable and reputable business. While the work may be physically demanding, the satisfaction Jim derives from responsibly clearing unwanted items and earning the trust of his customers is palpable. "It's very, very rewarding knowing that we're disposing of stuff responsibly," he shared. His story encourages us to look beyond the surface of seemingly ordinary industries and recognize the dedication and purpose of the individuals who power them. It’s a testament to the fact that finding your niche and focusing on genuine value can lead to lasting success and a sense of fulfillment, one pickup at a time.


You can learn more about Jim Riddle and Haul Done at http://www.hauldone.com/

Bay Area Business Spotlight

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10.17.2025

Pursuing Excellence in Timekeeping: Barry Cohen and the Story of ProTek Watches

“After 27 years with Luminox, and becoming more and more disillusioned with my partners' view of priorities for the brand, it felt like the right time for me to move on. I had other watch brands running concurrently (Official Watches of the Hawaiian Lifeguards, Szanto Vintage watches, and Szanto ICONs Collections), and continued with the Szanto vintage brand, which will get a big expansion for 2026. I also launched a couple of ‘cause' brands for the purpose of giving back by donating portions of the sale proceeds to organizations tied to those brands, but these were not very fulfilling, so I closed them out." Cohen explained, recalling his departure from Luminox after 27 years. “I realized I missed the category of timepieces I helped to create - tactical and sport watches, with a superlative self-powered tritium illumination technology, so I decided to jump back into my lane and create ProTek, with the desire to produce the best quality I could deliver, to pursue perfection with the hope of arriving at excellence.”That mindset became the cornerstone of ProTek, the brand Cohen founded in early 2022, and first shipped watches in fall 2022From Luminox to a New BeginningCohen’s roots in the watch industry stretch back to 1984, when fashion watches from Swatch, Guess, and Fossil were reshaping consumer trends. But it was his vision to introduce self-powered illumination—originally a military technology—into consumer watches that changed his career trajectory. Partnering with a colleague, he co-founded Luminox, bringing tritium illumination to the market and setting a new standard for tactical and durable timepieces.While Luminox grew into a globally recognized brand—boosted by relationships with the U.S. Navy SEALs and appearances in iconic mail-order catalogs—Cohen ultimately stepped away. As can sometimes be the case, ideological differences with partners led to his decision to leave in 2016. He considered retirement, but he ultimately decided to return, determined to create something truer to his values. The Birth of ProTekAfter experimenting with other ventures, Cohen realized he needed to return to what he knew best: tactical-inspired, tritium illuminated sport watches. The result was ProTek, a brand built around the same tritium illumination technology he pioneered, but with a renewed commitment to quality and design.“This is truly a startup,” Cohen admitted. “For two and a half years, I lost money every single month… but the good news is the last six months, we’re not losing money and the accounts that have us are telling us they’re starting to see an uptick. In fact, just today, I got two messages from England telling me they are seeing buzz around the brand that did not exist before.”ProTek is an amalgam of global craftsmanship:American brand visionSwiss design and illumination technologyJapanese movements for durability and precisionAssembly in a Hong Kong cleanroomCohen emphasizes that it’s not where a watch is made, but how it’s made. “In other words, a watch need not be Swiss-made to be well-made - there’s also excellence [in Asia] if you just ferret it out,” he explained.Why Illumination MattersAt the core of ProTek’s identity is its lume technology, which sets it apart in a crowded marketplace. Unlike traditional photoluminescent paint, ProTek’s self-powered borosilicate glass tubes glow continuously for up to 25 years without requiring an external light source to "charge" the lume. “There are thousands of watch brands out there, but there are only eight or so of any consequence that use this lume technology,” Cohen noted. “Without this, I wouldn’t even be doing this, and probably would have retired.”This unique feature allows ProTek to shine—literally and figuratively—in a space where brand recognition is everything. Building a Brand in Today’s MarketCohen is candid about the challenges of establishing a new watch brand in today’s retail environment. A conglomeration of retail stores and retail closures have changed the retail landscape.  Where department stores once sought differentiation, often with unique stock mixes in different stores, now they operate with cookie-cutter merchandise. To gain retail placement, consumer demand must come first.“It takes time to establish a brand,” he said. “In the old days, you’d get into a store and build recognition from there. Today, it’s reversed—you need consumer desire first for the store to take the gamble, and give new or emerging brands a chance.”Despite these challenges, Cohen sees growth ahead. ProTek has expanded from its original 19 models to around 55, now offering both quartz and automatic mechanical options. The brand has also secured partnerships, including a United States Marines collection in four series currently, but to celebrate the 250th birthday day of the USMC (November 10), ProTek is releasing 5 new models in two case sizes for the holidays, some with MARPAT digi camo dials (as seen on their uniforms), and of course some with basic black dials too.  ProTek is also working on potential collaborations with the Mexican Army and the Philippine military as well.  The Road AheadFor Cohen, the future isn’t about building a massive empire—it’s about creating a sustainable, respected brand that resonates with its customers.“I don’t have any illusions of grandeur here. This doesn’t have to become a 40, 50 million dollar business,” he said. “If we’re doing a couple million dollars a year, I’m happy. That’s a nice little business—making a product for people that appreciate the heart, the sweat, the effort, the design, the quality that went into creating our timepieces.”And the feedback has been resoundingly positive. From industry experts to longtime collectors, ProTek is already being recognized for its build quality and value. “We’ve had certified watchmakers tell us we offer the best value in tritium illuminated watches on the market, and state our build quality is outstanding.” Cohen shared proudly. A Lifetime of Timekeeping, and Still GoingAt an age when many peers have retired, Cohen remains deeply invested in his craft. He sees ProTek not just as a brand, but as a mission to keep moving forward.“How many times do you hear John Brown retired and five months later, John Brown died?” he asked. “I think we’ve got to keep moving… perhaps to the consternation of my wife, who said, ‘Why don’t you just retire?’ I like to keep going, and that’s a reason for doing what I’m doing.”Go to www.protekwatch.com to peruse the full array of ProTek brand watches. ProTek is offering a special 30% discount to the readers of Bay Area Business on any ProTek watches. Just use the code “BAB” at checkout on our website.

09.19.2025

Jennifer Brown and Chapter Coffee: Crafting Connection, One Cup at a Time

By James Lamont, Novato, CA Brewing Connection: Jennifer Brown’s Journey with Chapter CoffeeFor Jennifer Brown, coffee has never been just a drink. It has always been an experience — a connection to memory, culture, and community. Today, as the founder of Chapter Coffee, she is building a brand that blends craftsmanship with meaning, bringing people together over something as simple — and profound — as a cup.From Cultural Exchange to Coffee RoastingBefore starting Chapter Coffee, Jennifer spent years in the world of cultural exchange, welcoming international visitors to the United States. It was rewarding, but when the pandemic reshaped industries and regulations shifted, the work that once brought joy began to feel heavy.“I realized it was time for a new chapter,” she says. And that’s how the seed for Chapter Coffee took root.Coffee had always been a passion — the aroma from her childhood kitchen, the first sense of adulthood that came with diner coffee, and the comfort of sharing a warm mug with someone else. What started as a long-held idea became a business.Learning the Craft from the Ground UpJennifer didn’t want to simply sell coffee. She wanted to understand it. That meant starting at ground zero: roasting.She apprenticed herself to the craft, working with master roasters, visiting farms, and immersing herself in the science and art of coffee. From understanding soil health and plant challenges to tasting the sweetness of fresh coffee cherries on a Colombian farm, she built knowledge that few new roasters can claim.Her approach mirrors that of a winemaker: roast for yourself first, then share with others. Each bag of Chapter Coffee is roasted by Jennifer herself in Oakland, where Sundays are dedicated to the meditative rhythm of the roaster. Exceptional Coffee for EveryoneChapter Coffee’s guiding philosophy is simple: exceptional coffee is for everyone. While specialty, third-wave coffee can sometimes feel exclusive or intimidating, Jennifer believes in creating a brand that is approachable and welcoming.Her coffees are carefully sourced and roasted to highlight quality without pushing into inaccessible price points. “The experience can feel luxurious,” she explains, “but the coffee itself should be available to everyone.”Beyond the Cup: Building ExperiencesChapter Coffee isn’t just about what’s in the bag — it’s about what happens after you brew it. Jennifer partners with hospitality groups and businesses to design coffee experiences that go beyond convenience. Whether it’s pour-over sachets for hotel rooms, coffee flights for tastings, or mocktail menus for restaurants, she’s reimagining how coffee can create moments of connection.Through her podcast, Connection Over a Cup, she extends this mission even further, interviewing everyday people and community builders who are fostering human connection in unique ways. Looking Ahead: A California DreamThough Chapter Coffee is young — officially launched in mid-2025 — Jennifer has a clear vision. Over the next five years, she hopes to expand across California with a mix of flagship spaces and coffee trailers designed to bring quality coffee to smaller communities.Her dream is not to dominate the coffee world, but to create meaningful pockets of community where coffee is a catalyst for connection.A New Chapter, One Cup at a TimeFor Jennifer Brown, coffee isn’t a commodity — it’s a story. Every bean carries the work of farmers, the art of roasting, and the joy of sharing. With Chapter Coffee, she is writing a new chapter of her own life — one that invites everyone to slow down, savor, and connect.Because sometimes, the simplest things — like a cup of coffee — hold the richest meaning.To reach Jennifer, and Chapter Coffee, visit them at chaptercoffee.com

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Global Masters of Industrial Filtration: Steve Benesi’s Mission to Save the World

By James Lamont, Novato CA From Startup Troubleshooter to “Save the World” Inventor: The Unlikely Journey of Steve BenesiIf you ask Steve Benesi what he does, you won’t get a tidy elevator pitch. You’ll get a story—equal parts grit, invention, and a stubborn refusal to accept “good enough.” Benesi is the mind behind PneumaPress and, later, the Universal Vacuum Filter (UVF) at FM Technologies, systems designed to make industrial filtration radically simpler and dramatically more efficient. As he puts it: “Our goals all these years have been to outperform anything that exists by 10 times or more, by a magnitude or more.” His career spans critical nuclear-plant inspections, geothermal circuit test runs, and a global push to reimagine how we separate solids from liquids—the unglamorous backbone of mining, chemicals, and food processing.Along the way, he’s kept a north star: “That’s my job - I have to save the world.”Roots of a Researcher—and a RebelInnovation is practically a family pastime. “My father was with Einstein at Princeton, and my father was chosen first for the Manhattan District group of 25 top scientists, which became the Manhattan Project.” His brother led NMR research across major universities. Benesi jokes that he’s the “simple engineer,” but his path reads like a field guide to hands-on problem solving.After college, he worked as a nuclear power plant inspector—testing and certifying welders, scrutinizing critical nuclear containment weldments and penetrations, and learning to be exacting under pressure. Then came the 1980s, when he crisscrossed factories as a startup and troubleshooting engineer for industrial filtration. That ground-level exposure seeded a belief he still holds today: fieldwork reveals what theory can miss. The Parking-Lot Bet That Changed EverythingBy 1989, Benesi had gone out on his own. He developed new filter media and invented PneumaPress, which he describes unequivocally: “I developed and patented filter medias and invented PneumaPress filters. And at that time, it was the world's simplest and most effective automatic pressure filter.”Money was tight. Determined to prove the concept, he built a pilot unit and, thanks to friends at a Southern California geothermal plant, took a moonshot. “Friends that actually worked at the plant who told me, come down here, bring your filter down here and sit in the parking lot and refuse to leave until they install it and test. And so that's exactly what I did.” A few weeks later: “Within about six weeks, I had my first purchase order, and it was for a million dollars.”That first install opened doors—multiple follow-on units at the geothermal site, then a call from Kennecott Utah Copper that led to filtration systems for hydrometallurgical operations. Soon, food and starch processors discovered PneumaPress could simplify flowsheets and eliminate downstream equipment. The filter moved from pilot curiosity to global workhorse. From Pioneer to President—and Back to the LabAs success mounted, so did attention. Benesi lists an alphabet of suitors—Baker Hughes, Larox, Dorr-Oliver, Outotec, Metso—and in early 2008, FL Smidth acquired PneumaPress. He became a president within FL Smidth Minerals, got a close-up of big-company machinery, and realized he still wanted to build.He left corporate life to tackle a different challenge: reinvent vacuum filtration. If pressure filtration “pushes” liquid out, vacuum filtration “pulls” it. But to Benesi, the real difference wasn’t force—it was fundamentals. He believed the entire mechanism could be reimagined. Inventing the Universal Vacuum Filter (UVF)FM Technologies was born in 2013. The breakthrough, UVF, wouldn’t fit any known box. “This is all new fundamental technology,” he says. “They can't associate it with a ceramic filter or other vacuum filters…it is nothing like they had previously perceived and they need to be introduced to it.”After thousands of tests, lab rigs in both California and Belo Horizonte, and a small commercial pilot, UVF started racking up performance wins. In side-by-side trials, the comparisons were blunt:“One square meter of UVF equals 10 to 20 square meters of another vacuum filter.” Against conventional filter presses, he often sees “an equivalent of 100 square meters” for every square meter of UVF area.Those numbers translate into smaller footprints, smaller budgets, and lower lifetime costs. “We have the smallest installation footprint… The CAPEX…is a small fraction of the conventional filters… And the OPEX…is very low.”Pandemic Setback, Global MomentumCOVID halted on-site work just as FM Technologies was ready to scale, but the team kept testing—shipping drums of slurry from around the world to their pilots in Novato and Brazil, refining geometry and media, and documenting results. As sites reopened, interest accelerated—especially from mining majors, which Benesi describes as “$150 billion a year-type group of companies.” Strict NDAs limit what he can share, but the arc is clear: installations, then bigger installations.The market noticed. “Today, fabricators of other vacuum filters and filter presses are finally starting to build UVF technology. Very, very big step. Large companies who supply others’ equipment will not be swayed until they start missing sales.”Benesi’s verdict is characteristically direct: “We really don't have any technical competitors or innovators that even come close.” A beat later, he adds, “We're the kings of actual ground-level filtration.” A Mission Larger Than MachineryBenesi’s ambition isn’t just efficiency. It’s environmental. “I'm a big pusher of Save the World, eliminating emissions, eliminating pollution streams, and promoting free energy.” He designed and built solar for his home and FM Technologies’ shop. More urgently, he wants to end tailings disasters by changing how mines handle waste.Instead of pumping slurries into massive dams that can fail catastrophically, he envisions tailings “stacked” in dense layers, then greened with plantings suited to the soil. With UVF delivering higher throughput and drier cakes, that vision becomes operationally plausible. The target he’s chasing isn’t a tagline. It’s outcomes: less water in waste, smaller footprints, safer sites, and landscapes that can heal.The People Part: New Blood and Endless CuriosityFor all the patents and pilot rigs, Benesi lights up most when talking about young engineers. FM Technologies launched a work-study program and now blends hands-on shop learning with digital modeling and AI. The mix is electric. “It's very, very inspirational. Everybody gets excited. I have to ask them to be a little bit calmer sometimes.”He’s just as candid about his own journey. He laughs about Chico State in the late ’60s, building Harleys with “coat hangers and O-rings and hose clamps,” and a long streak of independence. “I feel like I'm 17, I'm 17 and I'm running all the time.” He married later in life and has deep ties in Brazil, where he splits time, supports families, and continues to grow the company’s lab footprint. What Makes UVF Different (in Plain English)Most filtration systems rely on cloth or ceramics and incremental tweaks to long-established designs. UVF reworks the fundamentals—how fluid moves, how solids form, how surfaces interact—so each square meter does radically more work. In practice, that means:Higher throughput per unit area (10–20x vs. standard vacuum filters in many cases). Drier cakes make stacking and transport easier and safer. Smaller and safer plants with less steel, less power, and less maintenance. Fewer downstream steps, since UVF collapses processes that previously required multiple machines.Benesi’s favorite proof? Put the machines side by side. “The best way to see it is put the technology side by side. It's very dramatic.”What’s NextThe team is scaling commercial UVF units and extending the tech into UPF (another platform he’s hinted at but hasn’t publicly detailed). They’re deepening partnerships with global operators and training a next generation of hands-on inventors who can toggle between CAD models and welding masks.The goal remains audacious and disarmingly simple: filtration that erases waste. He’s blunt about industry rhetoric—“sustainable” without outcomes doesn’t move him—but optimistic about what better engineering can do.Why Steve Benesi Matters Right NowBecause heavy industry is where climate arithmetic turns real. Filtration sits in the critical path of mining, metals, chemicals, and food. If each step can be 10x better, plants get smaller, wastes get safer, and water and energy footprints shrink. Benesi has spent a career betting that the hard, physical work—prototype, test, repeat—can bend those curves. The record suggests he’s right.And if you ask him why he’s still pushing at 75, he’ll likely shrug, flash that mischievous smile, and circle back to where we started. “That's my job - I have to save the world.”Here’s to the builders in the parking lots—and to the breakthroughs that follow when they refuse to leave.To reach FM Technologies, you can call them at 415-897-4726 or visit their website at fmtechnologies.com

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