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8 Minutes Read

Beyond the Curb: The Story of Haul Done Junk Removal in Modesto and the People Behind It

The Unsung Heroes of Cleanliness: Unveiling the Grit Behind Junk Removal

Ever wonder what happens to that old recliner that’s seen better days, the dusty boxes overflowing from a recent move, or the mysterious clutter lurking in a forgotten corner? We often take for granted the seamless disappearance of unwanted items, but behind that magic act are the dedicated individuals who tackle the often-unseen world of junk removal. Meet Jim Riddle, a pragmatic entrepreneur whose journey took an unexpected turn from the realm of computer networking to the hands-on reality of hauling away unwanted goods. As Jim put it with a touch of humor, "I don't usually do, I think this is probably my second Zoom meeting in my lifetime, so." This down-to-earth approach is the essence of his story – a testament to recognizing a need and diving in, even if it means trading circuit boards for heavy lifting. His initial motivation wasn't just about making a buck; it was rooted in a genuine desire to improve his community. "I saw a need in my area for junk removal," Jim explained, "There wasn't a lot of people doing it at the time, and I figured it was a good way to help people, hopefully it helped with people illegally dumping in my area." This sense of purpose adds a layer of depth to the often-overlooked junk removal business, revealing the unsung heroes who contribute to our neighborhoods' cleanliness and well-being, like the team at Haul Done.


From Networking Cables to Hauling Heavy Loads: Jim's Entrepreneurial Pivot

Before he was navigating overflowing garages and cluttered attics, Jim Riddle was immersed in the world of computer networking. It was a stable career, but the allure of being his own boss and carving his own path proved stronger. This desire to take control led him to explore starting a business. "I decided to go into business for myself and not to basically be my own boss, and not work for anybody else," Jim recalled. His entrepreneurial vision wasn't born out of complex market analysis but from observing a tangible problem in his local area. He noticed the unsightly issue of illegal dumping and recognized an opportunity to provide a valuable service. His initial resources were modest, to say the least. "I had a suburban that I started out with," Jim shared, highlighting the humble beginnings of many successful ventures. But his commitment was anything but small. In a move that underscores his dedication, Jim made a significant sacrifice to fuel his dream. "Eventually sold my Porsche 911, my baby, to basically get like a truck," he revealed. This bold decision demonstrates the passion and willingness to invest that often characterizes those who succeed in small business success. His initial "business plan" was refreshingly straightforward, a testament to his practical nature: "I wrote down on a piece of paper, start a business. Get a website, a business license, insurance, a Google listing and start hauling junk." This no-nonsense approach offers an inspiring lesson for anyone contemplating starting a business: sometimes, the most direct path is the most effective.

Navigating the Landfill of Challenges: Key Turning Points

The journey of entrepreneurship is rarely a smooth ride, and Jim's experience in the junk removal industry is no exception. Over the years, he’s encountered his fair share of hurdles, each shaping his approach to business. Initially, operating with a Suburban and an old trailer presented logistical challenges, requiring him to gradually reinvest in more suitable equipment like a dedicated truck and even a tractor for larger jobs. However, a significant turning point was the dramatic increase in competition. "When I first started hauling junk back in 2014, when I would go to the dump, the minimum price was $5," Jim recounted. "And now the minimum price is $45." This tenfold increase in disposal costs, coupled with a surge in competitors – from a mere three to nearly 100 – forced him to adapt and find ways to maintain his competitive edge. The rise in competition, particularly after the COVID-19 pandemic, presented another challenge. "When COVID hit, I guess everybody was looking for work to do, and a lot of people got into the junk hauling business at that time as well," Jim observed. He also had to navigate the reputational challenges associated with unethical operators in the industry. "I know one of our competition, they got busted last year for illegally dumping in an orchard," Jim shared, underscoring the importance of ethical practices in building a sustainable small business. Finally, the seasonal nature of the business, with summers being significantly busier than winters, required careful financial management and strategic planning. These challenges weren't roadblocks but rather opportunities for Jim to refine his business model and reinforce his commitment to quality and integrity.


Wisdom from the Waste Stream: Lessons Learned and Innovative Practices

Through years of hauling and navigating the ups and downs of the junk removal business, Jim has gleaned invaluable insights that offer practical guidance for anyone in small business or considering starting a business. One key takeaway is the power of simplicity in the initial stages. His straightforward business plan proves that sometimes, a clear, concise vision is more effective than an overly complex one. As the business grew, Jim recognized the importance of reinvestment. Upgrading from a Suburban to a truck and eventually acquiring a tractor allowed him to tackle larger and more diverse jobs, demonstrating the need for adaptability and strategic investment in equipment. However, the cornerstone of Jim’s success lies in his unwavering commitment to customer service. "Well, I think the biggest part of it is being on time," Jim emphasized. "And, you know, providing a good price and sweeping up after we've cleaned up the mess or raking and, going around, even picking up the little bits of trash sometimes on the ground." His innovative "payment after 100% satisfaction" policy is a testament to his confidence in his service and his dedication to building trust. "I've had customers trying to pay me before the job, I tell them, no, I'm sorry, we don't accept payment until we're completely done, because we want to make sure that you're 100% happy," Jim explained. This focus on exceeding customer expectations has been instrumental in fostering repeat business and strong word-of-mouth referrals, crucial for small business success. Jim's decision to focus solely on junk removal rather than expanding into moving services highlights the importance of specialization and understanding the specific insurance and equipment requirements of different services. Finally, his preference for managing increased workload with longer hours rather than rapid expansion demonstrates a commitment to maintaining quality and cost-effectiveness for his customers. These lessons from the "waste stream" offer tangible benefits for aspiring entrepreneurs seeking to build a sustainable and customer-focused business.

More Than Just Trash: Defining the Business's Edge

In a competitive landscape, having a unique selling point is crucial for standing out. Jim’s junk removal business has carved its niche by focusing on several key differentiators that resonate with customers. Foremost is his deep-seated commitment to responsible disposal. Unlike less scrupulous operators, Jim prioritizes donating, reusing, or responsibly disposing of items at designated facilities. "It's very, very rewarding knowing that we're disposing of stuff responsibly," Jim shared, contrasting his approach with the issue of illegal dumping he initially sought to address. This ethical stance appeals to environmentally conscious customers and builds trust. His unwavering emphasis on customer satisfaction is another significant differentiator. The "payment after 100% satisfaction" policy isn't just a slogan; it's a core principle that ensures customers feel valued and confident in the service they receive. The meticulous attention to detail, going beyond simply hauling away junk to include sweeping and raking, further enhances the customer experience. "Always having the customer check the area where we hauled from to make sure they're 100% happy before we get paid," Jim emphasized. The longevity and reliability of his business, operating successfully since 2014, also provide a sense of security and trust for customers in a market where many fly-by-night operations exist. "We've been in business since 2014," Jim stated proudly. By consistently delivering on these unique selling points, Haul Done has built a loyal customer base and established a strong reputation in the junk removal industry.


From the Trenches to the Aspiring: Advice for Future Entrepreneurs

Having navigated the challenges and triumphs of building a successful junk removal business, Jim Riddle offers valuable, grounded advice for those considering starting a business. His first piece of advice is to identify a genuine need in your community, just as he did with the issue of illegal dumping. Don't overcomplicate the initial stages; Jim’s simple business plan demonstrates that a clear, basic framework can be enough to get started. However, he strongly emphasizes the paramount importance of customer service. "Well, I think the biggest part of it is being on time...providing a good price and...sweeping up after we've cleaned up our mess," Jim advised. Building trust through transparent and customer-centric practices, like the unique payment policy that Haul Done employs, is crucial for long-term small business success. Aspiring entrepreneurs in physically demanding industries like junk removal should be prepared for the hard work involved. "Oh, yeah, definitely a lot of physical labor," Jim affirmed. He also stresses the importance of understanding the specific requirements of your industry, including licenses and, crucially, adequate insurance. "You always got to be insured," Jim cautioned, highlighting a critical aspect that many short-lived businesses overlook. Be prepared for competition and the inevitable fluctuations of the market. Finally, Jim’s experience underscores that what might seem like a straightforward business on the surface requires dedication, attention to detail, and a genuine commitment to serving your customers well. His journey offers practical and relatable insights for anyone venturing into the world of entrepreneurship.

The Enduring Drive: Finding Purpose in the Pickup

Jim Riddle’s story is a compelling reminder that entrepreneurship can blossom in unexpected corners, driven not just by profit but by a genuine desire to solve problems and contribute to the community. His journey from the tech world to the gritty reality of junk removal showcases the adaptability and resourcefulness often found in successful small business owners. His unwavering dedication to ethical practices and exceptional customer service highlights the enduring power of integrity in building a sustainable and reputable business. While the work may be physically demanding, the satisfaction Jim derives from responsibly clearing unwanted items and earning the trust of his customers is palpable. "It's very, very rewarding knowing that we're disposing of stuff responsibly," he shared. His story encourages us to look beyond the surface of seemingly ordinary industries and recognize the dedication and purpose of the individuals who power them. It’s a testament to the fact that finding your niche and focusing on genuine value can lead to lasting success and a sense of fulfillment, one pickup at a time.


You can learn more about Jim Riddle and Haul Done at http://www.hauldone.com/

Bay Area Business Spotlight

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01.21.2026

Driving Innovation in Wine Country: How Cheryl Roberts and Ona Marks Helped Build a Smarter Napa Business Mode

When people think about wine country, they imagine rolling vineyards, sun-soaked afternoons, and glasses raised with friends. What they don’t always think about is logistics—how to get from place to place safely, comfortably, and without stress. That gap between the dream and the reality is exactly where this story begins.In this candid January interview, Cheryl Roberts President of Designated Drivers Napa Sonoma, and owner Ona Marks share how a simple idea evolved into one of Napa and Sonoma’s most trusted designated driving and itinerary-planning services. It’s a story rooted in listening, local knowledge, and a deep respect for both guests and the Valley itself. The Genesis: A Simple Idea with a Big ImpactThe business was born nearly two decades ago, long before “designated driver services” were widely understood in wine country. As Ona explained, she and her husband Dan were already running a Napa-based company serving corporate and high-end visitors. Standing outside hotels, they noticed something odd.Guests arrived in limousines—but still had rental cars sitting idle.“We literally went to the hotels, met with the concierge and explained it,” Ona said. “It was like a whole new category to them that they weren’t familiar with.”The concept was refreshingly simple: visitors could use their own rental or personal vehicle, while a fully insured, professional local driver handled the day. No waiting for pickups. No worrying about drinking and driving. No inflated limo pricing.It took time—about three years of what Ona called “pounding pavement”—but the idea stuck. Slowly, concierges began recommending the service. Word spread. And the business grew. Growing with Intention, Not ShortcutsFrom the very beginning, trust was non-negotiable. Ona emphasized that they never sent guests to wineries they didn’t personally know.“We never sent anybody someplace we didn’t know about,” she said. “We all go there. You want to know who’s at the winery, what they’re serving this year.”That philosophy shaped everything: driver training, itinerary planning, and winery relationships. When Cheryl joined the company about nine years ago, she didn’t just fill a role—she grew alongside the business.“She’s just grown and grown and grown with the company and with herself,” Ona said. “It’s been fantastic having her aboard.”How the Service Actually WorksAt its core, the service flips the traditional wine tour model.Most clients already have a car—whether it’s a rental from SFO or Sacramento, a personal vehicle, or something waiting at their hotel or Airbnb. A professional driver meets them wherever they are and takes over for the day.As Cheryl explained, “You call us, you have your personal vehicle, a rental, whatever you have available, and our driver will meet you… bring you to Sonoma for the day… and bring you right back to your house so you don’t ever have to worry about drinking and driving at all.”For guests without a car, the company also offers a Lexus SUV option at a higher hourly rate. But Cheryl noted that about 95% of clients already have a vehicle, making the designated driver model both practical and cost-effective—often about half the price of a traditional limousine service. A Network Built for ReliabilityOne of the company’s biggest strengths is scale without sacrificing personal touch. With around 20 drivers based throughout Napa, Sonoma, and the greater Bay Area, availability is rarely an issue.“We have drivers in San Rafael, Rio Vista, Healdsburg, Santa Rosa, Sonoma, St. Helena, Calistoga,” Cheryl said. “They’re speckled all over the Bay Area.”That depth matters. Smaller competitors often rely on one or two drivers, which limits flexibility. For hotels and concierges, consistency is everything—and this team has earned that trust.Challenges Along the WayThe road hasn’t been without obstacles. Like everyone in hospitality, COVID hit hard. But there were other, quieter challenges too.One of the biggest? Education.“A lot of people have never heard of anything like it,” Cheryl explained. “So the insurance aspect… that’s always kind of a little bit of a hurdle to explain.”Insurance is also what separates legitimate operators from fly-by-night competitors. Ona was blunt about it.“The insurance and everything we need for the state to be legal is over $20,000 a year,” she said. “When somebody calls and says, ‘Oh, I spoke to somebody, they’re $35,’ that’s very nice. Just call them back, ask if they have their insurance.”They’ve also dealt with hacked listings, copied websites, and growing competition—but reputation has carried them through.“We’re running about 75–80% repeat clients or referrals,” Ona noted. “That’s quite impressive.” Adapting to Trends in Wine CountryWine country isn’t static, and neither is the service.Experiences have become just as important as tastings. Guests might want a cooking class, a bike ride through the vineyards, or a stop at a local brewery alongside wineries.Cheryl has been especially focused on food and wine pairings, a trend that accelerated after COVID.“I dove into all the food and wine pairings that the Valley had to offer,” she said. “Knowing who’s offering what… really gave us an advantage.”Staying ahead of trends, building relationships with wineries, and understanding value—what guests get for their money—has helped the company stand out in a crowded field. Designated Driver Plus: Planning Without the OverwhelmFor guests who want help beyond transportation, the company offers what they call “Designated Driver Plus,” a planning service that blends local expertise with personalization.But it’s not a hard sell.“I’m not opposed to give free suggestions,” Cheryl said. “If someone’s done weeks of research, I’m not going to charge them just to finish it.”That generosity has paid off. Cheryl is frequently recommended by name in travel forums and social media groups.Marketing Through Relationships, Not GimmicksRather than flashy ad campaigns, growth has come from relationships.The company works closely with top hotels and concierges, including luxury properties like the Four Seasons. Social media plays a role, but networking—being present in the Valley, meeting people face-to-face—remains key.And responsiveness matters.“Between three of us, we’re pretty strong on getting back to people right away,” Ona said. A Philosophy of Customer ServiceWhen asked what truly sets them apart, both Ona and Cheryl came back to the same theme: listening.“You have to be a people person and you have to be able to read people even on the phone,” Ona said. “Really listening to them… we pretty much put together itineraries that make them really happy and want to come back.”Cheryl echoed that sentiment, contrasting their approach with cookie-cutter itineraries often pushed by affiliates.“We work with every winery on both sides of the valley,” she said. “We listen to what the client wants, their budget, their preferences… and then give them that wow factor at the end.”Looking AheadAs Napa and Sonoma continue to evolve, so do the plans. Expansion into other regions is on the long-term horizon, along with deeper roots in Sonoma as more visitors stay there while tasting in Napa.But the heart of the business remains unchanged: local drivers, real relationships, and experiences tailored to the individual.In a place as iconic—and as overwhelming—as wine country, that kind of grounded, people-first approach makes all the difference. Visit Designated Drivers at https://www.ddnapasonoma.com/

12.25.2025

Don't Miss Out: Nominate Bay Area Leaders for Prestigious Awards Now!

Update Nominations Now Open: Celebrate Business Excellence in the Bay Area The San Francisco Business Times is extending the deadlines for its prestigious awards programs, offering an unparalleled opportunity for residents to recognize impactful business leaders and innovative projects. As the Bay Area continues to be a hub for entrepreneurship and economic growth, these awards spotlight the remarkable achievements of local pioneers who shape the region's vibrant economy. A Chance to Honor Influential Leaders The Most Influential Women in Bay Area Business, 40 Under 40, and Real Estate Deals of the Year awards are now accepting nominations until mid-January. These initiatives not only celebrate individual accomplishments but also highlight the contributions of women and young professionals who drive change in their respective fields. Organizations are encouraged to submit nominations that reflect the excellence and creativity seen throughout the vibrant landscapes of San Francisco, San Jose, and Oakland. Why You Should Nominate Your vote matters! Recognizing local business leaders not only uplifts individuals but also strengthens the San Francisco economy as a whole. In a landscape where the technology sector, particularly AI startups and biotech companies, thrive, honoring those who foster innovation ensures that the drive for progress is both recognized and encouraged. How to Nominate To nominate, simply visit the San Francisco Business Times website, where you can find the necessary forms for each category. The nomination deadlines are as follows: 40 Under 40: January 9, 2026 Real Estate Deals of the Year: January 9, 2026 Most Influential Women: January 16, 2026 Participating in these nominations is a powerful way to recognize the hard work and dedication of local leaders influencing the Bay Area business landscape. Join the Conversation As the template for the thriving startup ecosystem, the Bay Area continues to set trends in tech, venture capital, and social impact. By nominating leaders who set the benchmark for success, we collectively contribute to an ecosystem that celebrates diversity, encourages innovation, and fosters economic vitality. Join the ongoing conversation about the future of the Bay Area by submitting your nominations today!

10.17.2025

Pursuing Excellence in Timekeeping: Barry Cohen and the Story of ProTek Watches

“After 27 years with Luminox, and becoming more and more disillusioned with my partners' view of priorities for the brand, it felt like the right time for me to move on. I had other watch brands running concurrently (Official Watches of the Hawaiian Lifeguards, Szanto Vintage watches, and Szanto ICONs Collections), and continued with the Szanto vintage brand, which will get a big expansion for 2026. I also launched a couple of ‘cause' brands for the purpose of giving back by donating portions of the sale proceeds to organizations tied to those brands, but these were not very fulfilling, so I closed them out." Cohen explained, recalling his departure from Luminox after 27 years. “I realized I missed the category of timepieces I helped to create - tactical and sport watches, with a superlative self-powered tritium illumination technology, so I decided to jump back into my lane and create ProTek, with the desire to produce the best quality I could deliver, to pursue perfection with the hope of arriving at excellence.”That mindset became the cornerstone of ProTek, the brand Cohen founded in early 2022, and first shipped watches in fall 2022From Luminox to a New BeginningCohen’s roots in the watch industry stretch back to 1984, when fashion watches from Swatch, Guess, and Fossil were reshaping consumer trends. But it was his vision to introduce self-powered illumination—originally a military technology—into consumer watches that changed his career trajectory. Partnering with a colleague, he co-founded Luminox, bringing tritium illumination to the market and setting a new standard for tactical and durable timepieces.While Luminox grew into a globally recognized brand—boosted by relationships with the U.S. Navy SEALs and appearances in iconic mail-order catalogs—Cohen ultimately stepped away. As can sometimes be the case, ideological differences with partners led to his decision to leave in 2016. He considered retirement, but he ultimately decided to return, determined to create something truer to his values. The Birth of ProTekAfter experimenting with other ventures, Cohen realized he needed to return to what he knew best: tactical-inspired, tritium illuminated sport watches. The result was ProTek, a brand built around the same tritium illumination technology he pioneered, but with a renewed commitment to quality and design.“This is truly a startup,” Cohen admitted. “For two and a half years, I lost money every single month… but the good news is the last six months, we’re not losing money and the accounts that have us are telling us they’re starting to see an uptick. In fact, just today, I got two messages from England telling me they are seeing buzz around the brand that did not exist before.”ProTek is an amalgam of global craftsmanship:American brand visionSwiss design and illumination technologyJapanese movements for durability and precisionAssembly in a Hong Kong cleanroomCohen emphasizes that it’s not where a watch is made, but how it’s made. “In other words, a watch need not be Swiss-made to be well-made - there’s also excellence [in Asia] if you just ferret it out,” he explained.Why Illumination MattersAt the core of ProTek’s identity is its lume technology, which sets it apart in a crowded marketplace. Unlike traditional photoluminescent paint, ProTek’s self-powered borosilicate glass tubes glow continuously for up to 25 years without requiring an external light source to "charge" the lume. “There are thousands of watch brands out there, but there are only eight or so of any consequence that use this lume technology,” Cohen noted. “Without this, I wouldn’t even be doing this, and probably would have retired.”This unique feature allows ProTek to shine—literally and figuratively—in a space where brand recognition is everything. Building a Brand in Today’s MarketCohen is candid about the challenges of establishing a new watch brand in today’s retail environment. A conglomeration of retail stores and retail closures have changed the retail landscape.  Where department stores once sought differentiation, often with unique stock mixes in different stores, now they operate with cookie-cutter merchandise. To gain retail placement, consumer demand must come first.“It takes time to establish a brand,” he said. “In the old days, you’d get into a store and build recognition from there. Today, it’s reversed—you need consumer desire first for the store to take the gamble, and give new or emerging brands a chance.”Despite these challenges, Cohen sees growth ahead. ProTek has expanded from its original 19 models to around 55, now offering both quartz and automatic mechanical options. The brand has also secured partnerships, including a United States Marines collection in four series currently, but to celebrate the 250th birthday day of the USMC (November 10), ProTek is releasing 5 new models in two case sizes for the holidays, some with MARPAT digi camo dials (as seen on their uniforms), and of course some with basic black dials too.  ProTek is also working on potential collaborations with the Mexican Army and the Philippine military as well.  The Road AheadFor Cohen, the future isn’t about building a massive empire—it’s about creating a sustainable, respected brand that resonates with its customers.“I don’t have any illusions of grandeur here. This doesn’t have to become a 40, 50 million dollar business,” he said. “If we’re doing a couple million dollars a year, I’m happy. That’s a nice little business—making a product for people that appreciate the heart, the sweat, the effort, the design, the quality that went into creating our timepieces.”And the feedback has been resoundingly positive. From industry experts to longtime collectors, ProTek is already being recognized for its build quality and value. “We’ve had certified watchmakers tell us we offer the best value in tritium illuminated watches on the market, and state our build quality is outstanding.” Cohen shared proudly. A Lifetime of Timekeeping, and Still GoingAt an age when many peers have retired, Cohen remains deeply invested in his craft. He sees ProTek not just as a brand, but as a mission to keep moving forward.“How many times do you hear John Brown retired and five months later, John Brown died?” he asked. “I think we’ve got to keep moving… perhaps to the consternation of my wife, who said, ‘Why don’t you just retire?’ I like to keep going, and that’s a reason for doing what I’m doing.”Go to www.protekwatch.com to peruse the full array of ProTek brand watches. ProTek is offering a special 30% discount to the readers of Bay Area Business on any ProTek watches. Just use the code “BAB” at checkout on our website.

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