From Teenage Grudge to North Bay Giant: The Unexpected Journey of
an Appliance Repair Mogul
Ever find yourself dead set against something, only to have life hilariously nudge you right into the thick of it? Our featured business owner not only swore off the family trade as a kid but ended up building the biggest appliance repair company in the entire North Bay! Buckle up, because this isn't just about fixing washing machines; it's a story of unexpected paths, adapting to change, and the surprising rewards of embracing your roots – even if you do it kicking and screaming at first. What changed his mind? How did he navigate the ever-evolving world of home appliance repair? Let's dive in!

The Reluctant Apprentice: A Backstory Forged in Napkins and Grit
Picture this: a 12-year-old kid being dragged around on weekends, Christmas breaks, summer vacations – all in the name of appliance repair. "I hated it," Mark Kelly admits with a chuckle. "And I swore I'd never become an appliance repairman." Life, as it often does, had other plans. After a stint at the Richmond Chevron Refinery ("I hated the rotating shift work—graveyards and swings") and bouncing between odd jobs, a gentle nudge from his mom led him back to the family business. "And I'm like, ugh," he recalls with a good-natured groan.
Forty-two years later, that ugh
has transformed into a thriving enterprise. Back then, it was just
him and his dad, a true "one-man show." He fondly (and
perhaps slightly exasperatedly) remembers, "He used to write all
the jobs on the back of a napkin or matchbook cover or whatever he
could find." This glimpse into the early days paints a vivid
picture of a small, family-run operation built on skill but lacking
in structure – a blank canvas for a future entrepreneur to make his
mark.
Dragging into the 20th Century:
Turning Points and Growth
The first major turning point? Bringing his dad's old-school methods into the modern era. "So I pulled and dragged him into the 20th century," he laughs. This wasn't just about better bookkeeping; it was about laying the foundation for growth. And they did grow! From a two-person team serving a small corner of Marin, they expanded to a 12-employee operation covering Sonoma, Napa, and Marin.
But growth wasn't without its hurdles. The world of appliance technology has changed dramatically over the past four decades. "The technology has its pluses and minuses to it," he explains. While onboard diagnostics can be helpful, the increasing reliance on electronics has also led to new challenges. "Electronics issues are one of the biggest problems with the new appliances," he points out, highlighting the constant need to adapt and learn.
Another significant challenge? Finding and retaining skilled technicians. "The big challenge is finding employees," he states plainly. With fewer vocational programs in schools, the trades often get overlooked. However, by building a strong reputation as an employer, something shifted. "For years I had the hardest time finding technicians and finding employees in general. And now I seem to be a little magnet for it," he shares with evident satisfaction. This demonstrates the power of a positive work environment in attracting talent, even in a tight labor market.
The ever-rising cost of business also presents an ongoing challenge. "The cost of business just keeps rising, and it's hard to pass those costs on to your customers," he notes—especially when the cost of repair can sometimes rival the price of a new appliance. The uncertainty surrounding tariffs on imported appliances adds another layer of complexity to the appliance market.

Wisdom from the Wrench: Lessons
Learned and Innovative Practices
Through the years, some key lessons have emerged. One of the most impactful? The power of communication. "That's what people really want," he emphasizes. "Our ERP system sends a text to the customer the day before: 'Hey, just a reminder, you have an appointment.' It also sends a text when the technician is on the way." This simple yet effective practice has become a major differentiator. "One of our biggest compliments is that our office really communicates with the customer. They always know where they're standing, and they're not wondering, 'Hey, is the guy going to show up?'"
Another crucial practice is the commitment to continuous learning. With new appliances constantly hitting the market, staying informed is paramount. "We go to all the factory training and conventions to just stay on top of all the new appliances," he explains. This dedication to expertise ensures they can handle the latest technologies and provide reliable appliance service.
Perhaps one of the most surprising
lessons is how to find skilled labor in an industry lacking formal
training. "There's not really a school—there's no appliance
repair school to go to," he reveals. His solution? Look beyond
traditional backgrounds. "I've taken waitresses. I have a
waitress from IHOP that I turned into a technician. I have a former
security guard and roofer." This open-minded approach to hiring
and a willingness to invest in on-the-job training has been
instrumental in building his team.

More Than Just Fixing Machines:
Standing Out in the North Bay
In a competitive market, this local appliance repair company has carved out a leading position. Their longevity—50 years in business—speaks volumes about their reliability and commitment to the community. Serving a wide area across Marin, Sonoma, and Napa further solidifies their reach.
Being Diamond Certified for the last
nine years is a significant testament to their customer satisfaction.
Their status as a factory-authorized service provider for major
brands like Whirlpool, Maytag, KitchenAid, Bosch, Thermador, and
Dacor provides customers with added confidence in their expertise.
And their proactive approach to staying current with appliance
technology ensures they can handle even the most advanced machines.
As he proudly states, "Right now, we're the biggest appliance
repair company in the North Bay, and we stay on top of all the
leading-edge technology."
Advice from the Trenches:
Insights for Future Founders
For anyone considering entering the appliance repair industry, our seasoned owner offers some valuable advice. "The one thing about the appliance repair industry is there's always a need. It's always been busy," he assures. Unlike industries susceptible to economic downturns, appliance service remains consistently in demand. "We've never had a slow period—in good times and bad times. Recessions and pandemics were our busiest time ever," he reveals.
While he acknowledges that other
trades like HVAC might offer higher earning potential, he emphasizes
the stability of appliance repair. "Just a good steady job—if
that appeals to you, this is a great business to be in," he
concludes. His journey highlights that while it might take time to
build a thriving business and overcome challenges like finding
skilled labor, the consistent demand for these services provides a
solid foundation for aspiring entrepreneurs.

The Enduring Need: A Career Built
on Reliability
The journey from a young apprentice who "swore I'd never" to leading the North Bay's premier appliance repair company is a masterclass in perseverance and embracing the unexpected. Now, on the cusp of celebrating 50 years, this isn't just a story of survival but of dynamic growth—expanding their reach, advancing with technology, and powered by a skilled team and an impressive fleet. Kelly's Appliance Repair's enduring success underscores a vital lesson: with dedication and a willingness to adapt, even the most reluctantly embarked-upon paths can lead to remarkable industry leadership and a legacy of service.
To find out more about Kelly's Appliance Repair you can visit their website at kellysappliancerepair.com
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