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March 14.2025
3 Minutes Read

Kerry Washington Leads Investment in Cheersy’s Wedding Marketplace: What Startups Can Learn

Elegant woman at event, warm lighting, business startup funding.

Kerry Washington's Investment in Cheersy: A Milestone for Startups

Hollywood star Kerry Washington is not just known for her roles on screen but also for her impressive portfolio as an angel investor. Recently, she took a significant leap in the startup world by leading a pre-seed investment round for Cheersy, a modern wedding marketplace designed to ease the planning process for couples. The platform helps partners find qualified day-of wedding coordinators, catering to an industry that often sees couples overwhelmed with logistics.

Bringing a Vision to Life

Founded by Amy Shack Egan in 2024, Cheersy comes into play as a response to the growing demand for effective day-of wedding services. "Eighty-one percent of couples are planning their weddings themselves and can end up missing precious moments due to stress," Shack Egan noted. With Cheersy, the goal is to make the process as seamless as ordering fast food—allowing couples to focus on celebrating their union.

Star Power and Strategic Investments

The investment round raised a total of $550,000, not just from Washington but also from notable personalities such as Elizabeth Cutler, co-founder of SoulCycle, and Jennifer Gilbert, founder of Save the Date. The convergence of talent shows how bridges can be built between Hollywood and entrepreneurship, creating pathways for innovative solutions in saturated markets.

The Entrepreneurial Journey: Challenges and Triumphs

The journey to securing funding was no small feat for Shack Egan. "The fundraising journey can be so lonely and a real knock on your mental health," she shared. Yet, through perseverance and joining programs like Power to Pitch, she was able to connect with potential investors, demonstrating the importance of networking in the startup arena. Embracing the trials she faced only adds to her entrepreneurial narrative, one that will resonate with aspiring founders.

A Marketplace with a Difference

Cheersy functions similarly to popular platforms like Airbnb, allowing couples to search for vetted coordinators who align with their specific needs. From setting a budget to matching the event’s vibe, Cheersy removes the guesswork involved in hiring. The focus on curated recommendations ensures quality and personalization, crucial elements for any successful wedding.

Future Opportunities in the Startup Space

The success of Cheersy also points to broader trends within the startup economy. More professionals from diverse backgrounds are venturing into entrepreneurship, bringing innovation to traditional industries. Washington’s investment shines light on the importance of supporting small businesses and startups that address real-world challenges—particularly those tailored for specific emotional moments such as weddings.

Conclusion: What Entrepreneurs Can Learn from Cheersy

Kerry Washington’s involvement in Cheersy is more than just a financial commitment; it symbolizes a growing trend where big names align with small businesses to foster innovation and create solutions to everyday problems. For aspiring entrepreneurs, this story exemplifies how relationships and networking play pivotal roles in startup success—as evidenced in Shack Egan’s determination and strategic networking.

For those interested in venturing into the startup landscape, take a page from Cheersy’s playbook. Whether you’re exploring small business startup ideas or seeking business startup funding, prioritize building relationships, understanding market demands, and remaining resilient in the face of challenges. Your entrepreneurial journey could lead to the next big thing.

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08.19.2025

Unlock Your Startup Potential: Master GTM Strategy at TechCrunch Disrupt 2025

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