Why GoTo Foods CEO Starts His Day with Memes: A Gen Z Habit

Why Memes Matter: Connecting Generational Bridges

In an age where generational divides are often cited, Jim Holthouser, CEO of GoTo Foods, is leading by example with his unique morning routine. Instead of the traditional cold plunges or green juices favored by many executives, Holthouser starts each day by 'meme-hunting', a habit he shares with younger generations like Gen Z. This fun activity not only sets a lighthearted tone for his day but also fosters connections with friends, illuminating a vibrant, social facet of professional life.

The Art of Balancing Work and Connection

For Holthouser, whose portfolio includes brands like Carvel and Cinnabon, the importance of staying connected cannot be overstated. His methodology of sharing memes with friends signifies a greater trend of blending professional life with personal interactions. As he puts it, "It’s not about the jokes so much as it’s a way to stay connected to people I care about." This approach is particularly relevant in today’s work environment, where mental health and emotional well-being have become cornerstones of corporate culture.

Daily Rhythms of a Food Industry Leader

Holthouser's schedule, while demanding, incorporates aspects that many can relate to, including maintaining an 'inbox-zero' status each night. Such it reflects a growing emphasis among business professionals to prioritize mental clarity and organization in the workplace. By engaging in physical activity—whether through Peloton rides accompanied by classic tunes or dedicated weightlifting sessions—he underscores the vital link between exercise and productivity. As the tech world leans increasingly toward wellness, Holthouser’s emphasis on daily workouts positions him as a forward-thinking leader.

Diving Into Leadership Styles

Holthouser’s commitment to mentorship also shines through, as he regularly meets with his direct reports and aspiring mentees alike. This practice not only strengthens his leadership footing but also fosters a nurturing workplace culture, presenting a model for other industry leaders. As the business landscape evolves, the cultivation of relationships and collaborative environments becomes indispensable for growth.

Why This New Routine Matters for Business Professionals

The shift from conventional morning routines to more relatable and enjoyable practices may convey a broader message for today’s professionals: infusing playfulness into work can drive productivity and strengthen networks. Jim Holthouser’s balance between accountability and humor could inspire other business leaders to rethink their own routines, aligning them more closely with personal values.

As business professionals continue navigating the complexities of leadership, the underlying lesson from Holthouser’s daily habits is clear: prioritizing connection and well-being can ultimately pave the way for stronger, more resilient corporate cultures. Embracing change, seeking mentorship, and even at times, indulging in a bit of harmless fun might just be the key to redefining success in business today.