
Revolutionizing the Creator Economy: Introducing Own
As traditional social media platforms continue to dominate the landscape, a new decentralized app called Own emerges amidst the ongoing turmoil surrounding TikTok's operations in the U.S. Launched in beta on June 17, 2025, Own is designed to provide a unique alternative by integrating blockchain technology and a tokenized economy. Unlike other platforms, Own enables creators to earn revenue regardless of their follower count or activity, leveling the playing field for users from various geographical locations.
Earn While You Create: The $OWN Token
The cornerstone of Own's monetization strategy is the $OWN Token, which rewards creators based on video engagement. This fully tradeable digital currency ensures that content creators not only receive compensation but also hold assets that can appreciate in value. Developed by Amir Kaltak and Katia Zaitsev, both seasoned experts in the web3 space, Own aims to disrupt the conventional social media revenue model that has often sidelined creators from less affluent regions.
How Own Compares to Traditional Platforms
One of the most striking features of Own compared to platforms like TikTok is its creator-friendly monetization structure. While many platforms take hefty cuts from creators’ earnings, Own allows creators to retain a substantial amount of their revenue. For example, in the case of tipping, only 20% goes to the platform while the remaining 80% goes to the creator—far more advantageous than TikTok's 50% cut. Furthermore, creators can earn up to 90% from sponsorship deals, allowing them to build their brands more sustainably.
The Importance of Accessibility in Monetization
Kaltak emphasizes the importance of accessibility in monetization for creators worldwide. By utilizing blockchain technology, Own opens up opportunities for content creators who have traditionally been overlooked in the digital economy. “Most creators don’t have access to monetization on major social platforms simply due to their location,” he mentioned. This approach not only enhances earning potential for diverse demographics but also creates a more inclusive digital economy.
Broadening Monetization Avenues: Tips and Strategies for Success
Along with token rewards, Own provides multiple avenues for creators to monetize their content, including tipping, brand sponsorships, and their version of TikTok Shop known as Own Shop. For aspiring startups in the digital space, aligning with platforms like Own can significantly impact business startup costs and funding strategies. Utilizing tools for social media marketing and influencer partnerships are essential elements for any new business aiming to succeed.
Future Predictions: What Lies Ahead for Social Media Startups?
As emerging apps like Own gain traction, the future of social media may become increasingly decentralized, challenging existing giants. Trends suggest that the creator economy will continue to evolve significantly, with a growing demand for transparency and creator autonomy. For startups venturing into this arena, understanding these shifts will be vital in navigating the complexities of business startup funding and developing successful business startups that connect with audiences.
Conclusion: Embrace the Rise of Tokenization
The rise of Own serves as a pivotal moment in the creator economy as it seeks to revolutionize how content is monetized through tokenization. For entrepreneurs and startups, the implications are vast. Exploring how to start a business with a focus on innovative monetization strategies is crucial in the current market landscape. With tools, funding, and support accessible through platforms like Own, the time to engage and innovate is now.
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