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How Threads is Closing the Gap on X with Daily Active Users

Update Threads is Catching Up: A New Era in Social Media In the competitive landscape of social media, new data reveals that Instagram's Threads app is on the verge of catching up with X (formerly known as Twitter) in terms of daily active users. According to insights from market intelligence provider Similarweb, Threads boasted an impressive 115.1 million daily active users as of June 2025, marking a remarkable year-over-year growth of 127.8%. In stark contrast, X saw its daily user count reach 132 million, but with a decline of 15.2% year-over-year. This trend not only highlights the shifting dynamics of social media platforms but also underscores the growing influence of Threads in a market previously dominated by X. The Rise of New Players in Social Media While Threads and X battle it out for supremacy, other social networks like Bluesky are gaining traction. Bluesky experienced a staggering growth rate of 372.5% year-over-year, resulting in 4.1 million daily active users by June. However, its growth story is tempered by issues surrounding its political reputation, especially following the U.S. presidential elections, which initially attracted users from X looking for a fresh perspective. As political sentiment shifts, Bluesky has faced criticism for being perceived as a leftist echo chamber, which may have catalyzed some users to return to Threads. Understanding User Engagement: Why Threads is Winning Threads' strategic focus on mobile over web applications has played a crucial role in its growth. Unlike X, which remains more entrenched in the desktop web experience, Threads has launched its mobile app more aggressively. This emphasis not only drives user engagement but also positions Threads effectively to capture advertising dollars—a critical factor in Meta’s monetization strategy for the platform. The availability of Threads primarily on mobile—compared to just 6.9 million average daily web visits—demonstrates a clear shift in how users are interacting with social platforms today. Online and Offline Numbers: The Full Picture In addition to the solid mobile engagement numbers, it's essential to consider the overall picture. In June 2025, X achieved an average of 145.8 million daily web visits, which dwarfs Threads' numbers. This indicates that while Threads may be closing the gap in mobile usage, X continues to dominate in the web arena, showcasing the mixed dynamics of user engagement across platforms. Meanwhile, Bluesky's average daily web visits lay around 5.3 million, reflecting its ongoing struggle to convert curiosity into consistent engagement and application downloads. The Future Landscape of Social Media: What Lies Ahead As Threads and X contend for the top position, predictions suggest an evolving landscape for social media where investment in user engagement and advertising will be vital. As users become increasingly selective about where they invest their online time, platforms will need to innovate rapidly to maintain and grow their user bases. Threads has the upper hand currently, but external factors and user sentiments can impact performance in the long run. New entrants like Bluesky illustrate that even smaller platforms can disrupt established players with compelling value propositions and user experiences. As we look to the future, the social media landscape may see further evolution and competition, with platforms vying for users not just on metrics of engagement and growth but on their philosophies and community ethos as well. Conclusion: Engaging Conversations in Technology News The battle for social media relevance is emblematic of the larger tech landscape. For those following the latest tech news, the dynamics between Threads, X, and other emerging players will be essential to watch. This ever-evolving environment calls for both users and brands to remain adaptable, as the competition intensifies. Stay tuned for ongoing developments as we monitor this captivating space—from the rise and fall of user bases to the strategic moves by tech giants in the social realm. Each platform brings unique strengths and challenges to the table, and their outcomes may hinge on how well they resonate with users in an increasingly complex digital world. Therefore, keep abreast of the latest technology news to understand how these shifts may impact your online experiences and advertising strategies.