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6 Minutes Read

Authentic's Barbershop Novato: An Inspiring Journey from Poultry to Precision Cuts

From Poultry Plant to Hair Powerhouse: Cutting a New Path

Ever feel like you're stuck in a rut, just going through the motions? Danny Pacheco knows that feeling all too well. Before he was the driving force behind Authentic's Barbershop, a name buzzing around Petaluma and soon Novato, he was navigating the less-than-glamorous world of poultry processing. "I kind of hated where I was at," Danny admits. "The job just wasn't... the hours were terrible. The pay was terrible. I felt like I was just like a number there."

This wasn't the future the then-young Danny envisioned. He'd even tried the traditional college route, but as he frankly puts it, "I had enough trouble just trying to get through high school. So getting through another four years of college just didn't really seem ideal for me." Sound familiar? Maybe you're at a crossroads, wondering if there's more out there. Danny's story is a powerful reminder that your current circumstances don't define your potential. It's about recognizing that feeling of being stuck and having the courage to snip away at the status quo.

Finding His Edge: The Spark of a New Career

So, how does one go from the poultry plant to wielding clippers with confidence? For Danny, the initial spark came from an unexpected source: his girlfriend at the time, who was attending cosmetology school. "I remember her coming home every day and just kind of telling me about her day and school and how excited she was for it," he recalls. "And I kind of found interest in it because I just would see how excited she was for it."

Seeing her passion ignited something within him, a stark contrast to his own daily grind. Then came the pivotal suggestion: "She just kind of brought the idea, like, why don't you try cutting hair, you know, like, why don't you go to barber school?" Danny's initial reaction? "I never really thought about that. Like, I don't even know how to cut hair." But the seed had been planted. This moment highlights a key insight: sometimes, the best opportunities come from unexpected places or the encouragement of those around us. Are you open to considering paths you haven't explored before? Danny's leap of faith into barber school proves that new skills can unlock unforeseen doors.



Cutting Through Obstacles: The Journey of Growth

Danny's journey wasn't a straight shot to success. It was marked by different shops, each presenting its own set of lessons and challenges. His first barbershop job in Petaluma was a crucial learning ground, where he "picked up a lot of my skills and my speed and techniques." But the desire for more – more growth, more control – eventually led him to other opportunities and ultimately to the decision to forge his own path.

Opening his first shop was a leap, and even that came with its hurdles, including a sudden move that left clients wondering where he'd gone. "The move from the last shop we were at up until opening up our own was very sudden that we didn't really have enough time to kind of like let our people know like, hey, we're moving," Danny explains. This speaks to the unpredictable nature of entrepreneurship. But Danny's strong clientele base, built on trust and good haircuts, followed him. This underscores the importance of nurturing those relationships.

Then came the opportunity to take over a historic Petaluma barbershop, a location steeped in local history. "There's a lot of history in that shop," Danny says, his voice filled with respect. "His father opened it up back in like the 1950s." This wasn't just about acquiring space; it was about becoming part of the community's fabric. And just as Authentic's Barbershop was gaining momentum, the COVID-19 pandemic hit. "We opened up in January and then the shutdown happened like I think around March," Danny remembers. This was a major challenge, but his landlord's understanding nature highlights the value of positive relationships in navigating tough times. What obstacles are you facing, and who are the people in your network who might offer support?



Sharp Business Acumen: Lessons from the Chair

Through these experiences, Danny gleaned invaluable lessons. One of the most significant was the importance of mentorship. "When I started, I didn't really have that," he reflects. "And I was kind of winging a lot of things. And, you know, I was taught a lot of bad habits." This realization fuels his commitment to guiding his own team. "A lot of the guys that I'm bringing in, I'm kind of, in a way, mentoring them, you know, just to, you know, navigate through this industry." This insight is gold for anyone looking to build a business: seek out mentors and, in turn, lift others up.

As Authentic's Barbershop grew, Danny's mindset shifted from simply cutting hair to building a sustainable business. "I didn't really start thinking in terms of business or like thinking that much far ahead up until like the last... I would say like two years or so," he shares. This transition involved actively learning about business skills and seeking advice from successful individuals. "I had to, you know, educate myself a little bit on some business skills and talk to a couple people that were successful and learning from them." This proactive approach to learning and growth is crucial for any aspiring entrepreneur. Are you actively seeking knowledge and advice to elevate your business acumen?

Authentic Cuts, Authentic Experience: Standing Out from the Crowd

What makes Authentic's Barbershop stand out in a sea of salons and barbershops? For Danny, it's about catering to a specific clientele and creating a distinct brand. He recognized a gap in the market, particularly in places like Novato, for a barbershop offering a more modern, "urban" style. "In Novato, there really wasn't many barbershops that were kind of doing the sort of work that we were doing," he explains. "You know, we have like a certain type of clientele base."

This targeted approach, understanding and serving a specific niche, is a powerful differentiator. Moreover, Danny emphasizes building a team that embodies the Authentics brand. By fostering a supportive environment and mentoring his barbers, he ensures a consistent and high-quality experience for his customers. This highlights the importance of not just having a unique service but also building a strong team that believes in your vision. What is your unique selling proposition, and how are you building a team that amplifies it?



Shaping Success: Advice for the Aspiring Entrepreneur

Inspired by Danny's journey and looking to carve your own path? He offers some straightforward yet powerful advice. Firstly, find what you're truly passionate about. For Danny, even though barbering wasn't his initial plan, he discovered a genuine interest and talent for it. Secondly, don't be afraid to take the leap, even if it feels daunting. His decision to leave a stable but unfulfilling job to pursue barber school was a significant risk that ultimately paid off.

He also emphasizes the importance of building strong relationships. His loyal clientele, supportive landlord, and the connections that led to new shop locations all underscore this point. Furthermore, Danny's commitment to continuous learning and adapting to the evolving business landscape is a crucial takeaway. Finally, his focus on providing value to his customers and creating opportunities for his team highlights a people-first approach to business. If you're dreaming of starting your own venture, Danny's story is a testament to the power of passion, perseverance, and a genuine desire to create something authentic.



A Cut Above the Rest: The Inspiring Story of Authentic's Barbershop

Danny Pacheco's journey from the poultry plant to the owner of multiple Authentic's Barbershop locations is more than just a business success story; it's an inspiring tale of finding your passion, overcoming challenges, and building something truly your own. His dedication to his craft, his team, and his community shines through every step of his entrepreneurial adventure. As he looks towards the future, with a new location in Novato on the horizon and big dreams in his sights, Danny's story serves as a powerful reminder that with hard work, a willingness to learn, and a genuine desire to help others succeed, you too can create a business that's truly a cut above the rest. Keep an eye out for Authentic's Barbershop – it's a brand built on authenticity, skill, and a whole lot of heart.




Bay Area Business Spotlight

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06.04.2025

Kona Ice Entrepreneur: From Classroom to Sweet Success with Derry Gutierrez

The Unexpected Sweet Spot: From Classroom to Kona Ice EntrepreneurEver imagined a career change as vibrant and refreshing as a rainbow shaved ice on a scorching summer day? For Derry Gutierrez, that wasn't just a fantasy. This isn't your typical business story; it's about a passionate educator who traded lesson plans and report cards for the delightful chaos of flavor stations and beaming smiles. Derry, the owner of Kona Ice of San Rafael, didn't follow a traditional entrepreneurial path. His journey from the structured world of early childhood education to the mobile world of frozen treats is a testament to how unexpected backgrounds can bring a unique and human touch to the business landscape. How did a deep understanding of children's joy and community needs blossom into a thriving Kona Ice franchise right here in Novato and the wider Marin County area? Get ready to discover a story where passion for people flavors every scoop.A Journey Rooted in Community: Derry's Backstory and Entrepreneurial SparkDerry’s story isn't just about starting a business; it's about building upon a lifelong connection to community. Moving from Peru to the vibrant landscape of Marin County at a young age, Derry’s early experiences instilled in him a deep appreciation for the power of local bonds. He reflects on his stepfather’s t-shirt business in the Bay Area, sharing, “I grew up watching my stepdad run his t-shirt business in San Francisco, and as I got older, I started helping out. I never saw myself as a ‘salesman’—to me, it was just about connecting with people.” This early exposure planted the seed for his entrepreneurial spirit. However, Derry’s path took a meaningful turn into education, where he has spent the past 15 years working with children—most notably in Marin City. “I struggled as a young kid and adolescent in school and lacked trusting relationships with educators,” he shares. “So I wanted to make a meaningful impact on youth by creating those relationships rooted in trust, kindness, and support. Sometimes, kids just need an adult to listen to them.” His words reflect a deep commitment to nurturing and empowering young lives. It was also important to him to be a positive role model for boys, especially in environments where men are not typically present—like classrooms and preschools. He wanted to represent Latino men in the community with pride and purpose, showing that men in early childhood education can be kind, attuned to children’s needs, and joyfully engaged. This dedication to community never wavered. Even after relocating to Novato and taking a position at the College of Marin’s preschool, his drive to create something of his own—something rooted in his values—remained as strong as ever. The "Aha!" Moment and Taking the PlungeThe idea for Kona Ice wasn't a sudden lightning bolt but rather a gradual realization, sparked by a familiar family treat. Derry recalls, “We used to see Kona Ice at events all the time, and our kids were always excited to get shaved ice. We ended up collecting all the color-changing cups—they became a fun, joyful presence in our home.” The idea of owning a Kona Ice franchise lingered in the background, a potential blend of his business aspirations and his love for bringing smiles to faces. Like many aspiring entrepreneurs, Derry had some initial hesitation about the financial investment. But it was the unwavering support of his wife, Dori, that became the turning point. “My wife was very supportive and said, ‘If this is what you want to do, then let’s go for it,’” Derry recalls. Her encouragement played a crucial role in helping him take that leap of faith into small business ownership in Marin County.More Than Just Shaved Ice: Key Turning Points and Innovative PracticesDerry’s transition from the classroom to the Kona Ice truck wasn't a complete departure but rather an evolution, leveraging his existing skills in unexpected ways. His strong ties to the local school community in Marin County quickly became a valuable asset. “When schools find out I’m a teacher—or that I’ve taught—they’re like, ‘Oh wow, where?’” he says, highlighting the instant rapport and trust his background creates. He also frequently runs into former students at events and loves hearing familiar shouts of “Hey! Teacher Derry!” or “Hey! Coach Derry!”—small moments that reflect the lasting connections he’s built over the years. Derry quickly realized that his business was about more than just serving shaved ice—it was about creating positive experiences and giving back to the community. His innovative “give back” model, which offers schools a percentage of sales or a discount, has become a cornerstone of his success. “Kona Days at schools have been especially successful in helping raise funds,” he explains. “We set up a day or two each month to serve Kona Ice on campus and provide give-back checks along the way. This year, we raised just over $1,000 for San Jose Middle School in Novato through these Kona Days!” His approach highlights the win-win partnerships he’s built with local schools, blending community engagement with small business impact. The Secret Ingredients: Unique Selling Points and DifferentiatorsWhat makes Kona Ice of San Rafael a local favorite isn’t just the wide variety of delicious flavors—it’s the personal touch and genuine care that Derry brings to every interaction. For him, it’s about creating an experience, not just a transaction. “To me, that’s what it’s all about—the experience and the connections you make with people” he shares. His commitment to connecting on a personal level—even if it means the line moves a little slower—deeply resonates with the community. “I can honestly say that with each customer I meet, I’m making a connection with them,” Derry affirms. That empathy shows up in small but meaningful ways, like offering a free replacement when a child accidentally drops their cup. Beyond customer interactions, Derry’s commitment to building long-term relationships with local organizations, like Dominican University, sets his business apart. Interestingly, the business has also brought an unexpected personal reward: the gift of time. “One of the many things the business has given me is time—time to take my kids to school, volunteer in their classrooms, and coach their teams,” Derry reflects, grateful for the flexibility it offers to be present in his children’s lives. This powerful blend of community focus, meaningful connections, and strong family values is what makes Kona Ice of San Rafael not just a business, but a beloved part of the local community.Scoops of Wisdom: Actionable Insights for Aspiring EntrepreneursFor those dreaming of starting their own ventures, Derry offers valuable insights gleaned from his own journey. One key takeaway is the importance of leveraging your existing skills and passions in unexpected ways. His background in education, initially seemingly unrelated to food service, became a powerful tool for connection and community building. He emphasizes the power of genuine community engagement, advising aspiring entrepreneurs to look beyond just sales and focus on building meaningful relationships. Derry’s experience highlights that a business can be a vehicle for positive impact, not just financial gain. His "give back" model with schools demonstrates how aligning your business with community needs can lead to both success and fulfillment. Ultimately, Derry’s story underscores the importance of embracing unexpected opportunities and infusing your business with your unique personality and values to create something truly special in your local market. A Recipe for Success: Concluding ThoughtsDerry’s journey with Kona Ice of San Rafael is a vibrant example of how passion, community spirit, and a willingness to embrace the unexpected can lead to a fulfilling and impactful entrepreneurial path. His story reminds us that success isn't always about following a traditional blueprint; sometimes, the most rewarding ventures are those that blend our unique backgrounds with a genuine desire to connect with and serve our communities, whether it's the neighborhoods of Novato, the schools of Marin County, or beyond. So, the next time you see the colorful Kona Ice truck, remember Derry's story – a reminder that business can be both sweet and meaningful, one cup of shaved ice and one community connection at a time. Want to know where they’ll be next? Follow Derry and Dori on Instagram at @konaice_sanrafael to catch their next serving location.

06.04.2025

Unlocking Order and Peace: The Journey of Organization by Christy

The Unexpected Spark: TransformerEver feel like your home is less a sanctuary and more a swirling vortex of stuff? You're not alone. Imagine the sigh of relief when someone steps into that chaos, not with judgment, but with a knack for transforming it into calm. That's the magic Christy Barbero brings through Organization by Christy. Her journey into the world of professional organizing wasn't a meticulously planned career move; it blossomed organically from a natural talent honed in the heart of family life. As Christy herself put it, "I've always been tight, orderly, running my house in an orderly fashion, so everybody knew where things went." This inherent ability, initially a personal strength, unexpectedly paved the way for her entrepreneurial adventure.The Genesis of Order: Christy's Backstory and Entrepreneurial JourneyChristy's foundation in home organization was built brick by organized brick within her own family. As a single mother of three, efficiency wasn't a luxury—it was a necessity. "When I got divorced, my life completely changed, raising three kids," she shared. This experience instilled in her a deep understanding of how a well-ordered environment can bring much-needed stability. Her entry into professional organizing was surprisingly serendipitous. While working other jobs Christy instinctively applied her organizational prowess. The word was getting out and she slowly was implementing her skill into other family homes.This organically fueled an unexpected side hustle. However, significant life events in 2020 became the catalyst for Christy to embrace her passion fully. "I really love organizing, and wanted to take this to the next level so I could have flexibility”. This pivotal moment marked her transition into a full-time female entrepreneur, driven by both passion and the need for flexibility. Since then, Organization by Christy has evolved beyond basic decluttering services. Christy now offers comprehensive support, including "clean outs on homes," preparing properties "to go onto the market" with an understanding of "how staging works" and what "realtors want," and helping clients "pack, unpack and set up their homes." This holistic approach caters to a wide range of needs, making her a valuable resource for anyone undergoing a significant life transition.Navigating Life's Transitions: Key Turning Points and Challenges OvercomeChristy's journey as a single parent provided her with firsthand experience in the power of effective home organization to manage a busy life. This personal understanding allows her to approach her clients with empathy and practical solutions. A health crisis her family faced in 2020 was a major turning point, pushing her to take the leap into full-time entrepreneurship. This demonstrates her resilience and determination to build a business that aligns with her values and needs. One of the most significant challenges Christy faces isn't the clutter itself, but the emotional weight it carries for her clients. "My challenges really are, it's just the emotional side, and I learned I need to embrace all the emotions so I can focus on supporting my clients," she shared. “ I personally know how it feels to have to detach from certain things”. This honesty highlights the sensitive nature of decluttering services, where helping people let go of belongings often involves navigating cherished memories and difficult emotions. She focuses on the core strength of her service: the personal connection and tangible results she delivers. This pragmatic approach resonates with clients who value hands-on help and a human touch. Despite broader "challenges of the economy," Christy's essential services continue to be in demand, proving the timeless need for order and support during life's transitions. The Art and Science of Organization: Major Lessons and Innovative Practices For Christy, home organization isn't just about tidying; it's about creating systems that bring lasting functionality. She emphasizes, "it's designing a space that's functional for anyone living in the home." Her ability to visualize solutions is a key differentiator. "I love walking into spaces and breaking down the spaces and listening to my client on how spaces feel for them. I play Tetris in my head and break it down for the client." This "Tetris brain" allows her to see possibilities and create order where others see only chaos. A crucial lesson Christy has learned is the importance of habit formation. Repeat clients are an important part of her business. . "We are all creatures of habit., Change is hard. But with time, we adjust and realize a weight has been lifted. I explain why I put things where they need to be." This insight underscores that true decluttering and organization are about creating sustainable change, not just a temporary fix. Christy's approach is also highly client-centric and resourceful. She's mindful of budgets and always looking to find creative solutions. "I try to repurpose items clients already have, make room for them somewhere else, where they can be more functional," she said. Moreover, she demonstrates her proactive approach to moving services by helping clients assess their new space before the move helps them avoid unnecessary stress and costs associated with storage. "When I walk in to help a client get their home on the market, we assess where they're moving ," she said. "We can decide what can stay, what can go. I try to help people avoid having to get a big storage unit, which saves money and headaches."More Than Just Organization: Unique Selling Points and DifferentiatorsWhat truly sets Organization by Christy apart in the realm of home organization services? According to Christy, it's the genuine human connection she forges with her clients. The special personal connection happens organically. "A client's home is their space, filled with special items and memories," she said."In order to come in and go through peoples' personal items, you must create trust. It brings me so much joy once we get through it all. I cherish the friendships I build with my clients and am beyond grateful for the experience."This emphasis on building relationships highlights Christy's exceptional emotional intelligence, a crucial asset when dealing with the often-sensitive process of decluttering. "It would be a lot if you're dealing with an emotional issue here that people have, especially some more than others," she acknowledged. Her ability to provide comfort and understanding alongside practical solutions makes her more than just an organizer; she becomes a trusted partner in transforming her clients' spaces and lives. Furthermore, the breadth of her moving services, from packing to unpacking and setting up the new home, offers a holistic solution that minimizes stress for clients undergoing significant transitions. Her experience in preparing homes for the market, informed by her understanding of staging and the real estate industry, adds another layer of unique value. As she explained, "I've worked with stagers where I see what they envision and what they want out of the house, and then I have to prep the space so that if the customer is still living in there while their house is going to be on the market." This comprehensive approach makes Organization by Christy a one-stop shop for those seeking to simplify their lives and spaces.Cultivating Order: Actionable Insights for Aspiring Entrepreneurs Christy's journey offers valuable lessons for anyone dreaming of starting their own business, especially female entrepreneurs. Her initial success stemmed from recognizing and leveraging her natural talents. If you have a knack for something, don't underestimate its potential! As Christy's story shows, sometimes the most impactful businesses grow organically from a genuine passion. Her experience also underscores the importance of listening to your network. Building genuine connections, as Christy’s has done, fosters trust and loyalty, leading to invaluable word-of-mouth referrals. Furthermore, Christy's evolving service offerings demonstrate the value of adaptability. Be willing to expand your services based on client needs and your growing expertise. Finally, be prepared to face challenges, both practical and emotional. Christy's honesty about the emotional toll of her work and her initial struggles with technology are a reminder that every entrepreneurial journey has its hurdles. However, with passion and perseverance, these can be overcome. Christy plans to offer consulting services in the future to expand her reach and impact, offering an inspiring example of continuous growth and innovation for aspiring business owners.Finding Freedom in Functionality: Concluding Thoughts Christy Barbero's story is a powerful reminder that order isn't just about aesthetics; it's about creating a sense of calm and control in our lives. Organization by Christy offers more than just tidy spaces; it provides a pathway to reduced stress, increased functionality, and the freedom that comes with a well-organized environment. Christy's journey, from an innate ability to a thriving business built on genuine connection and practical solutions, is an inspiration for anyone seeking to turn their passion into purpose. As she helps her clients navigate life's transitions and declutter their spaces, she ultimately helps them declutter their minds and create room for what truly matters. If you're feeling overwhelmed by clutter and longing for a more peaceful and functional home, Christy's story and her services offer a beacon of hope and a tangible path toward finding freedom in functionality right here in Novato, California, and beyond.

05.20.2025

From Singapore Airlines to STEM: Claudine Ng's Entrepreneurial Journey

The Evolving Entrepreneur: From Singapore Airlines to Bay Area After-School ProgramsImagine trading the skies for schoolyards, the hum of jet engines for the excited chatter of children. Claudine Ng’s journey into the world of after-school enrichment programs was far from a planned trajectory. Growing up in Singapore, her academic path led her to Australia, where she pursued organizational psychology as a Singapore Airlines scholar. This prestigious scholarship came with a commitment: graduate, return to Singapore, and serve the airline. And so she did, fulfilling her bond and soaring in the corporate world.But life, as it often does, had other destinations in mind. While in Australia, Claudine met her husband, a Dane whose roots lay in Copenhagen. Their relationship blossomed across continents, leading to a series of international moves—Singapore, Geneva, London, Milwaukee—before finally landing in California. Settling in the Bay Area with young children, Claudine found herself in familiar territory for many working parents: juggling pickups and overlapping schedules. "I was driving them up and down from activity to activity," she recalls. It was during these dizzying days that a lightbulb moment struck: "My business partner at that time and I thought, there should be a service on site for children. A service where children could transition from class to enrichment without the parental pickup scramble.” It seemed so obvious. This simple yet powerful observation marked the beginning of her entrepreneurial adventure, proving that sometimes the most impactful business ideas are born from personal experience. Launching Electivity: Filling a Gap and Building Through CommunityFrom that initial spark of an idea, Electivity was born. Claudine, along with two co-founders, launched Electivity to bridge the gap between the end of the school day and after-school activities. The response was immediate. "We had a client right off the bat," Claudine shares, highlighting the clear unmet need in the market. This early success validated their vision of providing on-site programs that would alleviate the logistical burdens for parents.The team leaned into community relationships, skipping mass advertising in favor of the oldest growth strategy in the book: word of mouth. “No mass marketing. No ads,” Claudine explains. “Just parents and principals referring us to others.” That kind of organic growth doesn’t happen by accident—it’s built on trust, quality, and shared experience.Even the name, Electivity, was intentional—a fusion of “elective” and “activity,” reflecting the diverse choices kids could explore in everything from coding to cooking. Their first client, a school in Mill Valley, became the cornerstone of what would grow into a vibrant network across the Bay Area. The Electivity Model: Empowering Schools and Local TalentElectivity’s model is refreshingly nimble. Instead of staffing a massive team, they collaborate with small local businesses and passionate individuals—carpenters, circus artists, software engineers, bakers, and more. “We’ve worked with so many incredible people who have industry experience and a heart for teaching kids,” Claudine says. “They bring their real-world skills to the classroom.”And Electivity makes it easy for everyone involved. They handle the boring but essential backend logistics—marketing, registration, scheduling, communication, payments—so instructors can focus on what they love: teaching."We want schools to free up their time and resources to focus on the children and the way they run the school, and we want providers to focus on creating amazing curricula and honing their teaching skills," Claudine adds. It’s a model that doesn’t just scale a business; it lifts a community. This innovative practice not only ensures program sustainability but also fosters a thriving community of educators and learners.Navigating the Educational Landscape: Public vs. Private and Ensuring SafetyWorking with over 40 schools and recreation centers across the Bay Area, Electivity has learned to adapt to different systems and red tape. “Districts often require more paperwork and approvals,” Claudine explains. “But the desire for good programs is the same everywhere.”One consistent challenge? Background checks. “If I do a fingerprint scan for a public school, it doesn’t carry over to a private one. I have to pay and repeat the process,” she says. Still, Electivity never compromises on safety. They ensure every instructor meets district and school standards.The classes themselves are as joyful as they are diverse: from cooking to circus arts to STEM and STEAM projects, with options for kids in kindergarten through eighth grade. The mission? Enrich learning while bringing a little magic to the after-school hour. The Multi-Hatted Life of an Entrepreneur: Entrepreneur, Mom, CEO, Snack ManagerRunning Electivity means juggling roles with a sense of humor and resilience. "Yeah, I wear a lot of hats," Claudine laughs. "I’m logistics, I’m marketing, I’m the one on customer service calls. Sometimes I’m even the snack lady." This candid acknowledgment resonates with many entrepreneurs who understand the constant juggling act.Claudine's approach has always been deeply rooted in empathy. She started the business with her own kids in mind. "I always think first as a parent: what would I want my child to walk away with? Then I think like a small business owner. What makes sense?"This dual perspective proved invaluable, particularly during challenging times like the COVID-19 pandemic. When schools shut down, Electivity pivoted swiftly, offering free online programs to the community. "We offered free programs online for anyone and everyone to join because we know that at that time, parents also needed a resource."They also refunded families for canceled in-person classes. "We just thought, let’s be human about this. Parents are stressed. Let’s do the right thing." This commitment to doing the right thing, even when it meant financial sacrifice, speaks volumes about Electivity's values.Furthermore, their customer-centric proactive approach to addressing concerns—is to listen—really listen. "If we get negative feedback, we pick up the phone. We talk. And usually, by the end of that call, we’ve made a stronger connection.” Heart First, AlwaysFor Claudine, the true reward of Electivity extends far beyond the financial. "It's definitely the children," she says beaming. "When they leave class happy, it just warms your heart." These moments of connection, like when children recognize her as "the boss of Electivity," underscore the positive impact her business has on young lives.Looking ahead, Electivity is navigating a new chapter. Claudine recently acquired full ownership of the company. It’s a new chapter—a little daunting but a lot more exciting. Revenue has doubled, thanks to process automation and streamlining. "I don’t have a rigid long-term strategy,” she admits. "I believe in being nimble and responding to the needs of our community. Especially with the current landscape, I'm just kind of choosing to see where this will lead us.” This flexible approach, grounded in a deep understanding of the community's needs, has served Electivity well over the past decade and will likely continue to guide its path forward. Beyond Electivity: Empowering Other Women in BusinessClaudine's commitment to community extends beyond Electivity's programs. She served as the president of the San Francisco Bay Area chapter of the National Association of Women Business Owners (NAWBO), where she championed women and minority entrepreneurs. "What I brought to the table was the perspective of a small, minority-owned business,” she says. “That voice matters.” Through NAWBO, she helped amplify voices like hers—real, hardworking, resourceful.Claudine's journey is a powerful example of how one person's vision, fueled by a genuine desire to make a difference, can create a thriving business that enriches the lives of many while also contributing to the broader entrepreneurial ecosystem. Her story is proof that some of the best business ideas start with lived experience, a little chaos, and a whole lot of heart.

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